Meta
Data Analytics Methods for Marketing
Meta

Data Analytics Methods for Marketing

This course is part of multiple programs.

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

19,319 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(208 reviews)

|

97%

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Details to know

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Assessments

14 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(208 reviews)

|

97%

Beginner level

Recommended experience

12 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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There are 4 modules in this course

In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.

What's included

17 videos4 readings3 quizzes1 discussion prompt

This week you will get an overview of common descriptive metrics for marketing, including Return on Ad Spend and Return on Investment. You will be introduced to the importance of Customer Lifetime Value and how to forecast marketing outcomes using linear regression analysis.

What's included

15 videos3 readings3 quizzes1 discussion prompt

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

What's included

11 videos1 reading3 quizzes1 discussion prompt

In the final week, you will be introduced to marketing mix modeling and different attribution models and how to use them to make marketing strategy recommendations. You’ll wrap up the week by learning how to visualize and analyze sales funnels and how to use them to recommend next steps in a marketing campaign.

What's included

14 videos4 readings5 quizzes1 discussion prompt

Instructor

Instructor ratings
4.8 (42 ratings)
Anke Audenaert
Meta
31 Courses590,687 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 208

4.7

208 reviews

  • 5 stars

    79.52%

  • 4 stars

    16.19%

  • 3 stars

    2.38%

  • 2 stars

    1.42%

  • 1 star

    0.47%

OS
4

Reviewed on Mar 24, 2022

VJ
5

Reviewed on Mar 23, 2023

JT
5

Reviewed on Mar 2, 2023

New to Marketing? Start here.

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