Meta
Data Analytics Methods for Marketing
Meta

Data Analytics Methods for Marketing

This course is part of multiple programs.

Anke Audenaert

Instructor: Anke Audenaert

25,114 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(243 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 11 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(243 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 11 hours
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Details to know

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Assessments

14 assignments

Taught in English

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There are 4 modules in this course

In the first week you will learn about the importance of segmentation in marketing and different methods to use segmentation to determine target audiences for your marketing.

What's included

17 videos5 readings3 assignments

This week you will get an overview of common descriptive metrics for marketing, including Return on Ad Spend and Return on Investment. You will be introduced to the importance of Customer Lifetime Value and how to forecast marketing outcomes using linear regression analysis.

What's included

15 videos3 readings3 assignments

In week three, you’ll dig into using experiments to evaluate marketing effectiveness. You’ll also learn about A/B testing and how it can help you optimize your campaigns.

What's included

11 videos1 reading3 assignments

In the final week, you will be introduced to marketing mix modeling and different attribution models and how to use them to make marketing strategy recommendations. You’ll wrap up the week by learning how to visualize and analyze sales funnels and how to use them to recommend next steps in a marketing campaign.

What's included

14 videos4 readings5 assignments1 discussion prompt

Instructor

Instructor ratings
4.8 (44 ratings)
Anke Audenaert
Meta
39 Courses751,805 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

4.7

243 reviews

  • 5 stars

    80%

  • 4 stars

    15.10%

  • 3 stars

    2.85%

  • 2 stars

    1.22%

  • 1 star

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Showing 3 of 243

VJ
5

Reviewed on Mar 23, 2023

NB
5

Reviewed on Jan 31, 2023

SP
5

Reviewed on Jun 22, 2023

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