This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
This course is part of the Business Analytics Specialization

About this Course
A basic familiarity with R is recommended.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Marketing
- regression
- Analytics
- Data Analysis
- Marketing Analytics
A basic familiarity with R is recommended.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Course Introduction and Module 1: Causal Analysis
Module 2: Survey Analysis
Module 3: Text Analysis
Module 4: Network Analysis
Reviews
- 5 stars70.67%
- 4 stars18.79%
- 3 stars3.75%
- 2 stars1.50%
- 1 star5.26%
TOP REVIEWS FROM APPLYING DATA ANALYTICS IN MARKETING
Very informative and nice presentation and interactive sessions.
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
If the peer reviews were done faster it would be better
About the Business Analytics Specialization

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