About this Course
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Flexible deadlines

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Intermediate Level

Approx. 11 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 11 hours to complete

Suggested: 4-6 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
6 hours to complete

Course Introduction

20 videos (Total 132 min), 6 readings, 5 quizzes
20 videos
Interview with Monica Penagos – MOOC intro8m
Tour of R and RStudio5m
Projects3m
Math Function4m
Scalar Variables6m
Column Vectors9m
Data Frame6m
Data Frame Import2m
Help and Cheat Sheets2m
Interview with Monica Penagos – Intro to Customer Satisfaction1m
Lesson 1-1.1 Introduction to Marketing Analytics and Customer Satisfaction5m
Lesson 1-1.2 Marketing Analtyics – A Brief History12m
Lesson 1-2 Customer Satisfaction12m
Lesson 1-3.1 Measurements and Scaling Techniques – Introduction3m
Lesson 1-3.2 Measurements and Scaling Techniques – Primary Scales of Measurement11m
Lesson 1-3.3 Measurements and Scaling Techniques – Comparative Scaling9m
Lesson 1-3.4 Measurements and Scaling Techniques – Non-Comparative Scaling9m
Lesson 1-4.1 Experiment Design: Key Concepts9m
Lesson 1-4.2 Experiment Design: Controlling for Experimental Errors8m
6 readings
Syllabus30m
About the Discussion Forums10m
Glossary10m
Update Your Profile10m
Module 1 Overview20m
Module 1 Readings1h 30m
5 practice exercises
Orientation Quiz10m
Lesson 1-1 Practice Quiz4m
Lesson 1-2 Practice Quiz4m
Lesson 1-3 Practice Quiz10m
Module 1 Graded Quiz30m
Week
2
4 hours to complete

Module 2

8 videos (Total 78 min), 2 readings, 4 quizzes
8 videos
Lesson 2-1.1 A/B Testing: Introduction11m
Lecture 2-1.2 A/B Testing: Types of Tests7m
Lesson 2-1.3 A/B Testing: R Example10m
Lesson 2-2.1 ANOVA – Introduction14m
Lesson 2-2.2 One-Way ANOVA – Insect Spray Example8m
Lesson 2-2.3 One-Way ANOVA – Insect Spray Example in R10m
Lesson 2-2.4 Two-Way ANOVA – Tooth Growth Example11m
2 readings
Module 2 Overview20m
Module 2 Readings7m
3 practice exercises
Lesson 2-1 Practice Quiz8m
Lesson 2-2 Practice Quiz16m
Module 2 Graded Quiz30m
Week
3
4 hours to complete

Module 3

7 videos (Total 63 min), 2 readings, 4 quizzes
7 videos
Lesson 3-1.1 Binary Outcome Model – Logit Model12m
Lesson 3-1.2 Binary Outcome Model – Logit Model Example 111m
Lecture 3-1.3 Binary Outcome Model – Logit Model Example 27m
Lesson 3-2.1 Multi-Dimensional Scaling Introduction10m
Lesson 3-2.2 Conducting an MDS Analysis9m
Lesson 3-2.3 Multi-Dimensional Scaling – R Example9m
2 readings
Module 3 Overview20m
Module 3 Readings30m
3 practice exercises
Lesson 3-1 Practice Quiz4m
Lesson 3-2 Practice Quiz5m
Module 3 Graded Quiz30m
Week
4
4 hours to complete

Module 4

11 videos (Total 70 min), 2 readings, 3 quizzes
11 videos
Lecture 4-1.1 Conjoint Analysis – Introduction7m
Lesson 4-1.2 Conjoint Analysis – Data Collection Methods9m
Lesson 4-1.3 Conjoint Analysis – Types of Conjoint Analysis2m
Lesson 4-1.4 Conjoint Analysis – Part-Worth Utilities3m
Lesson 4-1.5 Conjoint Analysis Example – Ferry Fares10m
Lesson 4-1.6 Conjoint Analysis – Attributes10m
Lesson 4-1.7a Conjoint Analysis R Example – Setup5m
Lesson 4-1.7b Conjoint Analysis R Example – Part 110m
Lesson 4-1.7c Conjoint Analysis R Example – Part 25m
Course Summary: Applying Data Analytics in Marketing1m
2 readings
Module 4 Overview20m
Module 4 Readings1h
2 practice exercises
Lesson 4-1 Practice Quiz24m
Module 4 Graded Quiz30m

Instructor

Avatar

Sung Won Kim

Associate Professor
Business Administration

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Frequently Asked Questions

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  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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