About this Course

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Shareable Certificate
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100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Intermediate Level
Approx. 17 hours to complete
English

Skills you will gain

Data AnalysisAnalyticsMarketingMarketing Analytics
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level
Approx. 17 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Science in Accountancy (iMSA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

7 hours to complete

Course Introduction

7 hours to complete
13 videos (Total 82 min), 5 readings, 5 quizzes
13 videos
Instructor Bio: Joseph Yun ***1m
Interview with Monica Penagos – MOOC intro8m
Module 1 Overview ***25s
Interview with Monica Penagos – Intro to Customer Satisfaction1m
Lesson 1-1.1 Introduction to Marketing Analytics and Customer Satisfaction5m
Lesson 1-2.1 Customer Satisfaction12m
Lesson 1-3.1 Measurements and Scaling Techniques – Introduction3m
Lesson 1-3.2 Measurements and Scaling Techniques – Primary Scales of Measurement11m
Lesson 1-3.3 Measurement and Scaling Techniques – Comparative Scaling ***8m
Lesson 1-3.4 Measurements and Scaling Techniques – Non-Comparative Scaling9m
Lesson 1-4.1 Experiment Design: Key Concepts9m
Lesson 1-4.2 Experiment Design: Controlling for Experimental Errors8m
5 readings
Syllabus30m
About the Discussion Forums10m
Glossary10m
Module 1 Overview20m
Module 1 Readings & Files1h 30m
5 practice exercises
Orientation Quiz30m
Lesson 1-1 Practice Quiz30m
Lesson 1-2 Practice Quiz30m
Lesson 1-3 Practice Quiz30m
Module 1 Graded Quiz30m
Week
2

Week 2

4 hours to complete

Module 2

4 hours to complete
9 videos (Total 78 min), 2 readings, 4 quizzes
9 videos
Interview with Monica Penagos – A/B Testing and ANOVA in Practice2m
Lesson 2-1.1 A/B Testing: Introduction11m
Lecture 2-1.2 A/B Testing: Types of Tests7m
Lesson 2-1.3 A/B Testing: R Example10m
Lesson 2-2.1 ANOVA – Introduction14m
Lesson 2-2.2 One-Way ANOVA – Insect Spray Example8m
Lesson 2-2.3 One-Way ANOVA – Insect Spray Example in R10m
Lesson 2-2.4 Two-Way ANOVA – Tooth Growth Example11m
2 readings
Module 2 Overview20m
Module 2 Readings & Files7m
3 practice exercises
Lesson 2-1 Practice Quiz30m
Lesson 2-2 Practice Quiz30m
Module 2 Graded Quiz30m
Week
3

Week 3

3 hours to complete

Module 3

3 hours to complete
6 videos (Total 47 min), 2 readings, 2 quizzes
6 videos
Interview with Monica Penagos – Choice Models in Practice2m
Lesson 3-1.1 Binary Outcome Model – Logit Model12m
Lesson 3-1.2 Binary Outcome Model – Logit Model Example 111m
Lesson 3-1.3 Binary Outcome Model – Logit Model Example 27m
Lesson 3-1.4 Introduction to Forecasting: Linear Regression13m
2 readings
Module 3 Overview20m
Module 3 Readings & Files30m
2 practice exercises
Lesson 3-1 Practice Quiz30m
Module 3 Graded Quiz30m
Week
4

Week 4

3 hours to complete

Module 4

3 hours to complete
7 videos (Total 66 min), 2 readings, 3 quizzes
7 videos
Lesson 4-1.1 Introduction to Text Summarization8m
Lesson 4-1.2 Introduction to the Social Media Macroscope (SMM)13m
Lesson 4-1.3 N-gram Frequency Count and Phrase Mining17m
Lesson 4-2.1 LDA Topic Modeling12m
Lesson 4-2.2 Machine-Learned Classification and Semantic Topic Tagging11m
Course Summary: Applying Data Analytics in Marketing1m
2 readings
Module 4 Overview20m
Module 4 Readings & Files30m
3 practice exercises
Lesson 4-1 Practice Quiz30m
Lesson 4-2 Practice Quiz30m
Module 4 Graded Quiz30m

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