This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful for marketing specialists, data analysts, and everybody who is thrilled to learn marketing analytics from the beginning.
Recommended experience
What you'll learn
Identify the key components and sources of marketing analytics.
Describe the process of creating predictive analytics and models for marketing.
Analyze marketing data to extract actionable insights.
Create effective marketing dashboards.
Skills you'll gain
Details to know
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June 2024
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There is 1 module in this course
This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly.
What's included
11 videos4 readings1 assignment2 discussion prompts
Instructor
Offered by
Recommended if you're interested in Data Analysis
ESSEC Business School
University of Virginia
Coursera Instructor Network
University of Colorado Boulder
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Frequently asked questions
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