Chevron Left
Back to Data Analytics Methods for Marketing

Learner Reviews & Feedback for Data Analytics Methods for Marketing by Meta

4.8
stars
123 ratings

About the Course

This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them. By the end of this course you will be able to: • Describe when analytics is most commonly used in marketing • Understand your audience using analytics and variable descriptions • Segment a population into different audiences using cluster analysis • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling • Describe attribution modeling • Apply different attribution models • Evaluate advertising effectiveness and describe the shortcomings • Describe the use of experiments to evaluate advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate results of an experiment and assess the strength of the experiment • Evaluate and optimize your sales funnel This course is for people who want to learn how to plan and forecast marketing efforts as well as evaluate marketing methods and sales funnels for optimization. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), and course 3 (Statistics for Marketing) in this program....

Top reviews

GM

Sep 18, 2022

I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.

NB

Jan 31, 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

Filter by:

1 - 20 of 20 Reviews for Data Analytics Methods for Marketing

By Walid N

Feb 25, 2022

It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.

By Sary S

Jun 30, 2022

Excelente curso!

By Gabriel E A A

May 30, 2022

Was very nice.

By Jorge J G M B

Jun 19, 2022

good

By ong k s

Mar 25, 2022

I learn how to do marketing planning, experiment, and analyze conversion.

By Oscar H

May 10, 2022

Great to get an overall idea of what Marketing Analytics is about

By Guillermo M M

Sep 18, 2022

I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.

By Aliya A

Jun 12, 2022

So much tools to analyze where do you spend your budget for marketing and as well great for decision making when allocating resources to increase profits ans decrease expenses.

By Nina B

Feb 1, 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

By Jesus P

Jun 19, 2022

Muy buen curso, te explica todo a detalle y es muy facil de comprenderlo y ponerlo a prueba.

By Julie T

Mar 3, 2023

Great insight and overview of how to understand and calculate appropriately.

By Vinitt J

Mar 24, 2023

Great course delivery by Anke Audenaert . Extremely informative Thanks !!!

By Fatma A

Jan 3, 2023

Amazing, i wish there was a data set so i can practive on Tableau however.

By Richard U V

Oct 10, 2022

This course is really insigtful

By marwa r

Oct 20, 2022

it was a great journey

By Hosein V

Jul 16, 2022

perfect and practical

By Holger J M R

Nov 18, 2022

good!

By Aditya j

Feb 24, 2023

Good

By UmamaheswaraRao P

Dec 24, 2022

EXCELLENT COURSE

By Abdelrahman O

Mar 25, 2022

very bad