Meta
Meta Marketing Science Certification Prep Specialization
Meta

Meta Marketing Science Certification Prep Specialization

Unlock your potential in marketing analytics. Build your marketing analytics skills and prepare to take the Meta Marketing Science Certification Exam

Brandi Robinson
Anke Audenaert

Instructors: Brandi Robinson

2,180 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.9

(43 reviews)

Intermediate level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.9

(43 reviews)

Intermediate level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Collect, sort, evaluate, and visualize marketing data

  • Design experiments and test hypotheses to evaluate advertising effectiveness

  • Use Meta Ads Manager to run tests, learn what works and optimize ad performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Specialization - 5 course series

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Skills you'll gain

Category: Data Analysis
Category: Social Media Marketing
Category: Meta advertising
Category: A/B Testing
Category: Ads Manager
Statistics Foundations

Statistics Foundations

Course 221 hours

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Category: Marketing Science
Category: Data Analysis
Category: Social Media Marketing
Category: Meta advertising
Category: Meta Ads Manager

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Skills you'll gain

Category: Marketing Plan
Category: Data Analysis
Category: Linear Regression
Category: Marketing
Category: Marketing Mix Modeling

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Category: Data Analysis
Category: Linear Regression
Category: Statistical Analysis
Category: Statistical Hypothesis Testing

What you'll learn

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Digital Marketing
Category: Marketing Analytics

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Instructors

Brandi Robinson
2 Courses27,608 learners
Anke Audenaert
Meta
39 Courses752,750 learners

Offered by

Meta

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Frequently asked questions

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