About this Professional Certificate

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This six-course Professional Certificate program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. Developed by marketing analytics experts at Aptly together with Facebook marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. After an introduction to basic marketing principles, you’ll learn how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential analytics tools like Python and SQL to help you gather, connect, and analyze relevant data. Plus, common statistical methods marketers use to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Along the way, you'll learn to visualize data using Tableau and how to use Facebook Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects. Upon successful completion of the program, you'll earn the Marketing Science Certification from Facebook and Coursera. You’ll also get exclusive access to the Facebook Certification Career Network—a job search platform with 130+ top employers looking to hire skilled and certified talent.
7-day free trial
$49 per month after trial ends.

Cancel any time.

Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 4 hours/week
English
7-day free trial
$49 per month after trial ends.

Cancel any time.

Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 4 hours/week
English

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

There are 6 Courses in this Professional Certificate

Course1

Course 1

Marketing Analytics Foundation

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stars
102 ratings
22 reviews
Course2

Course 2

Introduction to Data Analytics

Course3

Course 3

Statistics for Marketing

Course4

Course 4

Data Analytics Methods for Marketing

Offered by

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Facebook

Frequently Asked Questions

More questions? Visit the Learner Help Center.