Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less. No degree or prior experience required.

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1,474 ratings
37,226 already enrolled

7 Months

Under 4 hours of study a week


Beginner Level

No prior experience required.

100% Self-Paced

Learn on your own time

Build job-ready skills by learning from the best

Get started in the in-demand field of marketing analytics with a Professional Certificate from Meta. Learn the foundations of marketing analytics and how to extract and analyze data, conduct A/B tests, and derive and present insights that inform business decisions.

Common job titles: Marketing Analyst, Marketing Researcher, Business Intelligence Analyst, Growth Marketing Analyst, Marketing Science Analyst

¹Lightcast™ Job Postings Report (median with 0-2 years experience), United States, 9/1/21-9/1/22.

median entry-level salary¹

in-demand job openings in marketing analytics¹

Connect with over 200 U.S. employers post-completion

¹Lightcast™ Job Postings Report (median with 0-2 years experience), United States, 9/1/21-9/1/22.

Skills you will gain

  • Marketing Strategy

  • Data Analysis

  • Marketing Mix Optimization

  • Statistics for Marketing

  • Advertising Effectiveness Evaluation

  • Marketing

  • Digital Marketing

  • Python Programming

  • Tableau Software

  • Data Visualization (DataViz)

  • Statistical Analysis

  • Linear Regression

About this Professional Certificate

What you will learn

  • Collect, sort, evaluate, and visualize marketing data

  • Summarize and analyze data using marketing analytics methods

  • Design experiments and test hypotheses to evaluate advertising effectiveness

  • Use Meta Ads Manager to test ad effectiveness and evaluate the results

What is a Professional Certificate?

Build the Skills to Get Job Ready

Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects

Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential

When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

There are 6 Courses in this Professional Certificate


Course 1

Marketing Analytics Foundation

1,293 ratings

Course 2

Introduction to Data Analytics

177 ratings

Course 3

Statistics for Marketing

102 ratings

Course 4

Data Analytics Methods for Marketing

121 ratings

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