This course is part of the Facebook Marketing Analytics Professional Certificate

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stars
89 ratings

Anke Audenaert

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Facebook Marketing Analytics Professional CertificateFacebook

About this Course

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This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. 
By the end of this course you will be able to:
• Describe how data and measurement inform a marketing action
• Describe the basic principles of marketing
• Identify why measurement and analytics matter in digital marketing
• Describe how data is collected and related to digital marketing
• Explain the significance of the privacy regulations that govern the online marketing space
• Describe the Facebook pixel and how it is created on the Facebook platform
• Describe how information is recorded on mobile devices
• Explain how an API connects data captured offline to an online platform
• Describe common platforms for online data management and evaluation
• Navigate Google Analytics and Facebook Analytics

Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. 

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Facebook Marketing Analytics

Beginner Level

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Approx. 11 hours to complete

English

Subtitles: English

What you will learn

How data and its measurement inform a marketing action

Basic principles of marketing

How data is collected and the regulations around its collection

Skills you will gain

Data Analysis
Marketing
Digital Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Facebook Marketing Analytics

Beginner Level

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Approx. 11 hours to complete

English

Subtitles: English

Instructor

Instructor rating

4.91/5 (41 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

179,214 Learners

20 Courses

Offered by

Facebook

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate or Facebook Marketing Analytics Certificate, you'll gain access to the Facebook Certification Career Network—a job search platform with 130+ employers looking to hire.

Syllabus - What you will learn from this course

Week

Week 1

3 hours to complete

The Importance of Analytics in Marketing

This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.

3 hours to complete

16 videos (Total 50 min), 3 readings, 3 quizzes

16 videos

Introduction to the Facebook Marketing Analytics Professional Certificate Program4m

Introduction to Marketing Analytics Course Overview3m

Introduction to Anke Audenaert2m

A message from Facebook1m

Careers in Marketing and Marketing Analytics3m

Introduction: The Role of a Marketer1m

The Role of a Marketer3m

Introduction: The Use of Analytics in Marketing1m

5 Main Uses of Marketing Analytics7m

Introduction: Analytics in Marketing - Application1m

Find Your Audience4m

Planning and Forecasting3m

Evaluate Advertising Effectiveness3m

Optimize Your Marketing Strategy3m

Optimize the Purchase Funnel4m

Weekly Review: Importance of Analytics in Marketing1m

3 readings

Marketing Analytics Foundation Syllabus10m

How to be Successful in this Program10m

The Future of Marketing is Data10m

3 practice exercises

Practice Quiz: Basic Principles of Marketing15m

Practice Quiz: Uses of Analytics in Marketing12m

Graded Quiz: Use Cases for Data in Marketing30m

Week

Week 2

3 hours to complete

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

3 hours to complete

15 videos (Total 70 min), 2 readings, 3 quizzes

15 videos

Introduction:What Data Do Marketers Use?1m

Data Related to Offline Behavior6m

Data Related to Online Behavior6m

Understanding Sampled vs. Non-Sampled Data5m

First-Party, Second-Party and Third-Party Data6m

Introduction: Sources of Digital Data1m

How Online Interactions Generate Data5m

Use of Browser Cookies6m

Use of Tags or Pixels6m

SDKs for Mobile Apps4m

Connecting Data Through APIs4m

Use of UIDs5m

Introduction: Collecting Data for Marketing1m

Collecting Data for Marketing: An Example6m

Weekly review: Marketing Data Sources1m

2 readings

Marketing and Data Sets10m

Implementing the Facebook Pixel, SDK and API10m

3 practice exercises

Practice Quiz: Understanding Data Marketers Use15m

Practice Quiz: Data Sources20m

Graded Quiz: Data Sources30m

Week

Week 3

3 hours to complete

Marketing Measurement and Analytics Tools

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

3 hours to complete

12 videos (Total 42 min), 3 readings, 9 quizzes

12 videos

Introduction: Marketing Measurement and Analytics Tools1m

Spreadsheets in Marketing5m

Visualization Tools in Marketing2m

Introduction: Tools to Evaluate Digital Data2m

Tools to Evaluate Website Data4m

Understanding Google Analytics: Basics5m

Evaluating Marketing outcomes with Google Analytics5m

The Google Analytics Demo Account1m

Introduction: Tools for Evaluating Marketing Success2m

Evaluating the Results of Marketing with Facebook Ads Manager5m

Evaluating the results of marketing with Google Ads3m

Weekly Review: Marketing Measurement and Analytics Tools1m

3 readings

Web Measurement Terminology10m

Google Analytics Basics8m

Advertising on Common Platforms10m

9 practice exercises

Practice Activity: Google Sheets Simulation15m

Practice Quiz: Analyzing and Categorizing Data15m

Practice Activity: Google Analytics Simulation 115m

Practice Activity: Google Analytics Simulation 210m

Practice Quiz: Google Analytics and Web Measurement10m

Practice Activity: Facebook Ads Manager Simulation15m

Practice Activity: Google Ads Report15m

Practice Quiz: Facebook Ads Manager and Google Ads15m

Graded Quiz: Marketing Measurement and Analytics Tools30m

Week

Week 4

2 hours to complete

Data and Privacy

In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.

2 hours to complete

11 videos (Total 44 min), 2 readings, 3 quizzes

11 videos

Introduction: Data and Privacy1m

Data Fuels Our Online Experience4m

Consumers in the Data Driving Seat8m

Introduction: Data and Privacy from the Advertisers Perspective50s

Data and the Responsible Advertiser4m

The Advertising Ecosystem and the Role of Data6m

Who Owns the Data and the Relationship with the User4m

Introduction: Protection and Regulations1m

The Need for Data Protection3m

Regulations to Protect Users and Their Data7m

Weekly review: Data and Privacy2m

2 readings

Exercise: Check your Data Settings in Facebook10m

Industry Organizations and Privacy10m

3 practice exercises

Practice Quiz: Consumers and Data15m

Practice Quiz: Advertiser Ecosystem10m

Graded Quiz: Data and Privacy30m

Reviews

4.8

19 reviews

5 stars
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4 stars
13.59%
3 stars
1.94%
2 stars
0.97%

TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION

by HLNov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

by TNov 21, 2021

The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful

by YLNov 28, 2021

I just finished the first course and I love it. Great examples make me understand easily after knowing those terminologies.

by DWNov 25, 2021

The Marketing Analytics course was in-depth and touched on vital areas of conducting analytics on marketing efforts.

View all reviews

About the Facebook Marketing Analytics Professional Certificate

This six-course Professional Certificate program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

Developed by marketing analytics experts at Aptly together with Facebook marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. After an introduction to basic marketing principles, you’ll learn how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential analytics tools like Python and SQL to help you gather, connect, and analyze relevant data. Plus, common statistical methods marketers use to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Along the way, you'll learn to visualize data using Tableau and how to use Facebook Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects. Upon successful completion of the program, you'll earn the Marketing Science Certification from Facebook and Coursera. You’ll also get exclusive access to the Facebook Certification Career Network—a job search platform with 130+ top employers looking to hire skilled and certified talent.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.

Marketing Analytics Foundation