This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
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About this Course
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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
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Course 1 of 6 in the
Beginner Level
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Approx. 12 hours to complete
English
Subtitles: English, Spanish
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 6 in the
Beginner Level
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Approx. 12 hours to complete
English
Subtitles: English, Spanish
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Syllabus - What you will learn from this course
3 hours to complete
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
3 hours to complete
16 videos (Total 50 min), 4 readings, 3 quizzes
3 hours to complete
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
3 hours to complete
15 videos (Total 70 min), 2 readings, 3 quizzes
4 hours to complete
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
4 hours to complete
12 videos (Total 42 min), 4 readings, 9 quizzes
2 hours to complete
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
2 hours to complete
11 videos (Total 44 min), 2 readings, 3 quizzes
Reviews
- 5 stars83.26%
- 4 stars13.36%
- 3 stars2.31%
- 2 stars0.73%
- 1 star0.31%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
by HLNov 30, 2021
This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.
by JGMay 13, 2022
I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.
by TNov 21, 2021
The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful
by VFeb 13, 2022
I have no background and was able to learn and apply skills learned. Set up helps retain information and learn at a good pace.
About the Meta Marketing Analytics Professional Certificate
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.
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