This course is part of the Meta Marketing Analytics Professional Certificate

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1,296 ratings

Anke Audenaert

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Offered By

Meta Marketing Analytics Professional CertificateMeta

About this Course

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This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. 
By the end of this course you will be able to:
• Describe how data and measurement inform a marketing action
• Describe the basic principles of marketing
• Identify why measurement and analytics matter in digital marketing
• Describe how data is collected and related to digital marketing
• Explain the significance of the privacy regulations that govern the online marketing space
• Describe the Meta pixel and how it is created on the Meta platform
• Describe how information is recorded on mobile devices
• Explain how an API connects data captured offline to an online platform
• Describe common platforms for online data management and evaluation
• Navigate Google Analytics and Meta Ads Manager reports

Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. 

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Meta Marketing Analytics Professional Certificate

Beginner Level

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Approx. 11 hours to complete

English

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What you will learn

How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection

Skills you will gain

Data Analysis
Marketing
Digital Marketing

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 6 in the

Meta Marketing Analytics Professional Certificate

Beginner Level

Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.86/5 (513 Ratings)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

399,014 Learners

25 Courses

Offered by

Syllabus - What you will learn from this course

Content Rating99%(7,613 ratings)

Week1

Week 1

3 hours to complete

The Importance of Analytics in Marketing

3 hours to complete

16 videos (Total 50 min), 4 readings, 3 quizzes

16 videos

Introduction to the Facebook Marketing Analytics Professional Certificate Program4mIntroduction to Marketing Analytics Course Overview3mIntroduction to Anke Audenaert2mA Message from Facebook1mCareers in Marketing and Marketing Analytics3mIntroduction: The Role of a Marketer1mThe Role of a Marketer3mIntroduction: The Use of Analytics in Marketing1m5 Main Uses of Marketing Analytics7mIntroduction: Analytics in Marketing - Application1mFind Your Audience4mPlanning and Forecasting3mEvaluate Advertising Effectiveness3mOptimize Your Marketing Strategy3mOptimize the Sales Funnel4mWeekly Review: Importance of Analytics in Marketing1m

4 readings

Marketing Analytics Foundation Syllabus10mHow to be Successful in this Program10mCommunity Guidelines10mThe Future of Marketing is Data10m

3 practice exercises

Practice Quiz: Basic Principles of Marketing15mPractice Quiz: Uses of Analytics in Marketing12mGraded Quiz: Use Cases for Data in Marketing30m

Week2

Week 2

3 hours to complete

Marketing Data Sources

3 hours to complete

15 videos (Total 70 min), 2 readings, 3 quizzes

15 videos

Introduction: What Data Do Marketers Use?1mData Related to Offline Behavior6mData Related to Online Behavior6mUnderstanding Sampled vs. Non-Sampled Data5mFirst-Party, Second-Party and Third-Party Data6mIntroduction: Sources of Digital Data1mHow Online Interactions Generate Data5mUse of Browser Cookies6mUse of Tags or Pixels6mSDKs for Mobile Apps4mConnecting Data Through APIs4mUse of UIDs5mIntroduction: Collecting Data for Marketing1mCollecting Data for Marketing: An Example6mWeekly Review: Marketing Data Sources1m

2 readings

Marketing and Data Sets10mImplementing the Facebook Pixel, SDK and API10m

3 practice exercises

Practice Quiz: Understanding Data Marketers Use15mPractice Quiz: Data Sources20mGraded Quiz: Data Sources30m

Week3

Week 3

4 hours to complete

Marketing Measurement and Analytics Tools

4 hours to complete

12 videos (Total 42 min), 4 readings, 9 quizzes

12 videos

Introduction: Marketing Measurement and Analytics Tools1mSpreadsheets in Marketing5mVisualization Tools in Marketing2mIntroduction: Tools to Evaluate Digital Data2mTools to Evaluate Website Data4mUnderstanding Google Analytics: Basics5mEvaluating Marketing outcomes with Google Analytics5mThe Google Analytics Demo Account1mIntroduction: Tools for Evaluating Marketing Success2mEvaluating the Results of Marketing with Facebook Ads Manager5mEvaluating the results of marketing with Google Ads3mWeekly Review: Marketing Measurement and Analytics Tools1m

4 readings

Web Measurement Terminology10mGoogle Analytics Basics8mHow to Access Google Analytics Account Data10mAdvertising on Common Platforms10m

9 practice exercises

Practice Activity: Google Sheets Simulation15mPractice Quiz: Analyzing and Categorizing Data15mPractice Activity: Google Analytics Simulation 115mPractice Activity: Google Analytics Simulation 210mPractice Quiz: Google Analytics and Web Measurement10mPractice Activity: Facebook Ads Manager Simulation15mPractice Activity: Google Ads Report15mPractice Quiz: Facebook Ads Manager and Google Ads15mGraded Quiz: Marketing Measurement and Analytics Tools30m

Week4

Week 4

2 hours to complete

Data and Privacy

2 hours to complete

11 videos (Total 44 min), 2 readings, 3 quizzes

11 videos

Introduction: Data and Privacy1mData Fuels Our Online Experience4mConsumers in the Data Driving Seat8mIntroduction: Data and Privacy from the Advertisers Perspective50sData and the Responsible Advertiser4mThe Advertising Ecosystem and the Role of Data6mWho Owns the Data and the Relationship with the User4mIntroduction: Protection and Regulations1mThe Need for Data Protection3mRegulations to Protect Users and Their Data7mWeekly Review: Data and Privacy2m

2 readings

Exercise: Check your Data Settings in Facebook10mIndustry Organizations and Privacy10m

3 practice exercises

Practice Quiz: Consumers and Data15mPractice Quiz: Advertiser Ecosystem10mGraded Quiz: Data and Privacy30m

Reviews

4.8

300 reviews

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3 stars
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1 star
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TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION

by MHOct 17, 2022

A fantastic overview and introductory course. I've never understood what really goes on "behind the curtain", and this course explains it all in a very easy to understand way.

by TNov 21, 2021

The instructor is so articulate and super knowledgeable about marketing analytics concepts. Very interactive course and super insightful

by HLNov 30, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

by OAAug 27, 2022

This course was super interesting. I loved it and the teacher was able to explain it in simple terms by breaking it down for newbies like me.

Thank you!

View all reviews

About the Meta Marketing Analytics Professional Certificate

This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more. You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels. Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects. The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Certificate?
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.

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