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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

1,295 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Top reviews


Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.


Jul 10, 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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1 - 25 of 302 Reviews for Marketing Analytics Foundation

By Nischith R

Dec 31, 2021

This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

By Hornelius L

Dec 1, 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

By Vandit T

Dec 4, 2021

This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

By Justine A G

May 14, 2022

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

By Younes S

Nov 29, 2021


By Tom S

Feb 15, 2022

As a foundational course, it helepd me a lot, I'm very interested in marketing, and after going through this course I understood so many topics I did not know taht even existed, let alone knowing what they mean and how to use them.

The foundation information regarding google analytics/facebook ad manager - and the quiz questions could be a little tricky because they don't come up the best and in the most clear way, so let your brain work a little bit and do a little research along the material and you'll come up with it.

Anke is a great lecturer and provides the information in a very clear way.

Can't wait for the next course :]

By Jessica M

Jan 22, 2022

really deep dive in any specific aspects of Marketing Analytics nor does it focus on the technical appliance of marketing analysists' tools but more as the title of the course says just laying out the foundations and I think it did a great job at explaining the important aspects of Marketing Analytics. I highly recommend this course for people who want to understand Marketing Analytics in a holistic way.

By Maulidina R

Dec 15, 2021

Awesome course! Thank you for these experience and I'm really excited to share my experience for my friends. Obviously, it's been tough weeks, but I enjoy really well because Mrs. Audenaert always encourages us to keep up our lessons. Thank you, Mrs. Audenaert! Thank you, Coursera! And of course, thank you Facebook!

By Muhammad H A

Dec 16, 2021

It was a very knowledgeable and authentic course for the social media marketing foundation. Best for those who want to start their career in digital marketing and social media marketing. This course taught me about the basics of Facebook advertising and Google Analytics and the importance of data analytics in them.

By Maria P B P

Nov 22, 2021

This course makes a wonderful introduction to Marketing analytics. It allowed me to learn new concepts by putting them in context and help me to understand the importance of data in Marketing. If you are looking for an introduction to data analytics focused on digital marketing, this is a good course to start.

By Tina V R

Dec 18, 2021

Well designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.

By Juan P G

Nov 25, 2021

As the name signals, this is a foundations course. It provides a good overview of key digital marketing concepts, but the content is covered at a high level. I would suggest that Facebook and Coursera consider offering people the option to answer a test upfront to assess if they really need to take the course or if they have sufficient knowledge to skip it (as it's done in other courses of this kind - e.g. Google Analytics)

By Areeb A

Aug 10, 2022

I have still so much to learn but the first part of Meta Marketing Analytics Specialization course has been of great help and potentially useful for my future references whenever I have to deal with digital marketing and such, I'm able to save notes which are of great help in understanding and to comprehend how Marketing Analysts operate in real world with manage and use consumers data and information for advertising purposes.

By Sherman K

Aug 10, 2022

Anke keeps the course engaging and delivers it professionally. While the subjects covered are diverse, the focal point remains on marketing data analytics throughout the curriculum, and helps keep one focused. A strong recommendation for both aspiring marketing analysts in their foundation phase - and seasoned analysts in fields other than marketing, looking to diversify their portfolio.

By Babette H Y

Apr 3, 2022

This course had a lot in it for an introduction to marketing analytics, but it was well presented; Anuka is one of my favorites. The information learned already has encouraged me to go further, and surprisingly I enjoyed the Data Protection section and the Google Ads insight lessons.

By Parul O

Mar 30, 2022

It was really interesting and helpful program I've ever enrolled with. I have learnt many this about Digitial marketing from the scratch with helpful stimulations. I have given me a bird's eye view of the marketing industry. I can now vouch for COURSERA!


Dec 26, 2021

I think everyone should take this course no matter what is his specialization as the world goes more and more digital every day so this course will help people understand their rights and how to protect themselves and enjoy their usage of online services.

By Shafia M

Jul 25, 2022

The best thing about this course was that it was prepared for people who don't come from a digital marketing background and so the concepts were in a way that were simple and easy to understand, with no jargons.

By Gazel S

Apr 8, 2022

The course is detailed, well planned and well taught. The short videos along with the quiz helps to test ones knowledge. Engaging with other learners opens a window to learn others thoughts and learnings

By Juan I

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

By M K J P

Jul 11, 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

By Amy-Louise D

Mar 6, 2022

Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.

By Agyeman M

Apr 11, 2022

So far so good. I have learned a great deal about Marketing Analytics in just a month at my own convinient time.

Great content and easy to understand. Good Job!

By Ms. N T T

Jun 6, 2022

The way that instructor taught, course, and lecture are very great. It is really effective for those people who will work in marketing or analytics field.

By Osadim, k A

Aug 28, 2022

This course was super interesting. I loved it and the teacher was able to explain it in simple terms by breaking it down for newbies like me.

Thank you!