This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reviews
- 5 stars83.11%
- 4 stars13.29%
- 3 stars2.36%
- 2 stars0.91%
- 1 star0.30%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
So far so good. I have learned a great deal about Marketing Analytics in just a month at my own convinient time.
Great content and easy to understand. Good Job!
Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.
Highly engaging and definitely worth the time I've spent on it. What more to propel your career than honing in the foundations for marketing anlytics?
I am so excied to learn from a teacher that is so vast in the knowledge of what he teaches. i must finish the the entire courses of six.
About the Meta Marketing Analytics Professional Certificate

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