Meta

Marketing Analytics Foundation

This course is part of multiple programs.

Taught in English

Some content may not be translated

Anke Audenaert

Instructor: Anke Audenaert

70,482 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,741 reviews)

|

98%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Details to know

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Assessments

18 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,741 reviews)

|

98%

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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There are 4 modules in this course

This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.

What's included

16 videos4 readings3 quizzes4 discussion prompts

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

What's included

15 videos2 readings3 quizzes

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

What's included

12 videos4 readings9 quizzes

In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.

What's included

11 videos2 readings3 quizzes1 discussion prompt

Instructor

Instructor ratings
4.9 (643 ratings)
Anke Audenaert
Meta
31 Courses590,687 learners

Offered by

Meta

Recommended if you're interested in Marketing

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4.8

1,741 reviews

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MF
5

Reviewed on Nov 28, 2023

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5

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