This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reviews
- 5 stars83.12%
- 4 stars13.26%
- 3 stars2.37%
- 2 stars0.92%
- 1 star0.30%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
I am so excied to learn from a teacher that is so vast in the knowledge of what he teaches. i must finish the the entire courses of six.
Loved this course! its very easy to follow and unserdstand. its clear and the instructor speaks clearly and slowly. i learned so much in such a short period!
Good for beginners and recapping on privacy for those who have been in the industry but may have let privacy info fall to the waist side
This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.
About the Meta Marketing Analytics Professional Certificate

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
What is the refund policy?
More questions? Visit the Learner Help Center.