This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
The Importance of Analytics in Marketing
Marketing Data Sources
Marketing Measurement and Analytics Tools
Data and Privacy
Reviews
- 5 stars83.19%
- 4 stars13.23%
- 3 stars2.35%
- 2 stars0.91%
- 1 star0.30%
TOP REVIEWS FROM MARKETING ANALYTICS FOUNDATION
Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.
A fantastic overview and introductory course. I've never understood what really goes on "behind the curtain", and this course explains it all in a very easy to understand way.
This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.
the content delivered by the instructor is very clear and easy to understand. I also love her teaching style, very energetic and concise
About the Meta Marketing Analytics Professional Certificate

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