About this Course

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Learner Career Outcomes

20%

started a new career after completing these courses

25%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 6 hours to complete
English

Skills you will gain

Market SegmentationCustomer Lifetime ValueMarketing AnalyticsMarketing Performance Measurement And Management

Learner Career Outcomes

20%

started a new career after completing these courses

25%

got a tangible career benefit from this course

12%

got a pay increase or promotion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 6 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

26 minutes to complete

Module 0 : Introduction to Foundation of Marketing Analytics

26 minutes to complete
2 videos (Total 16 min), 1 reading
Week
2

Week 2

2 hours to complete

Module 1 : Statistical segmentation

2 hours to complete
9 videos (Total 42 min), 2 readings, 1 quiz
Week
3

Week 3

1 hour to complete

Module 2 : Managerial segmentation

1 hour to complete
7 videos (Total 47 min), 1 reading, 1 quiz
Week
4

Week 4

1 hour to complete

Module 3 : Targeting and scoring models

1 hour to complete
4 videos (Total 29 min), 1 reading, 1 quiz

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About the Strategic Business Analytics Specialization

Strategic Business Analytics

Frequently Asked Questions

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