About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Introduction to case studies in business analytics with Accenture

3 hours to complete
8 videos (Total 39 min)
8 videos
Market trends and key challenges in Analytics - Mickael Svilar2m
Why is Big Data really big? - Nicolas Glady5m
Winning in Digital: Powered by Analytics - Jean-Pierre Bokobza7m
Big data & predictive maintenance in the Utilities sector - Rohit Banerji4m
Big data & advanced analytics in the Communications industry - Cian O’Hare4m
Advanced Analytics in the Public Service - Christopher Gray6m
Wrap-up: a conceptual framework of the applications of Big Data Analytics - Nicolas Glady5m
3 practice exercises
Practice Quiz on resource Sector case30m
Practice Quiz on the Global Communication case30m
Practice quiz on the Public Service case30m
Week
2

Week 2

2 hours to complete

Digital Transformation in the Media, the Financial Services and the Retail Sector

2 hours to complete
7 videos (Total 48 min)
7 videos
Solution and success factors - Christine Removille15m
Introduction and key digital trends in Financial Services3m
Analytics capability based on “People like you"6m
How to leverage “People like you” micro-segmentation - Example 1 – Increase campaign yield3m
How to leverage “People like you” micro-segmentation - Example 2 – Optimize pricing5m
Digital transformation and wrap-up6m
2 practice exercises
Practice quiz on the "Canal+" case study30m
Practice quiz on the financial service case study30m
Week
3

Week 3

3 hours to complete

Advanced Analytics in Healthcare and the Pharmaceutical industry / Wrap up and Introduction to capstone

3 hours to complete
12 videos (Total 41 min)
12 videos
Introduction and key challenges - Paul Pierotti2m
Correlation between life expectancy and health spending - Paul Pierotti1m
Presentation of 5 Health Analytics use cases - Paul Pierotti2m
Focus on Care Management for patients with chronic diseases - Paul Pierotti4m
Wrap up - Paul Pierotti1m
Advanced Analytics in the Pharmaceutical industry - Xavier Cimino7m
How to create value from data? - Fabrice Marque2m
Wrap up - Mickael Svilar1m
Data exploration is an iterative process - Nicolas Glady4m
Analytics exploration - Oonagh O’Shea & Noelle Doody4m
Wrap up & Capstone guidelines - Nicolas Glady2m
2 practice exercises
Practice quiz on the health service case30m
Practice quiz on the Life science industry case30m

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About the Strategic Business Analytics Specialization

Strategic Business Analytics

Frequently Asked Questions

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