University of Pennsylvania

商务基础 (中文版) Specialization

University of Pennsylvania

商务基础 (中文版) Specialization

你有机会将分析技能应用到商务实战中.

你会用到新学到的商务技巧来仔细评估华为公司的真实案例

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

4,448 already enrolled

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Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
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Get in-depth knowledge of a subject

from 341 reviews of courses in this program

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

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Taught in Chinese (Simplified)

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Specialization - 5 course series

市场营销概论 (中文版)

市场营销概论 (中文版)

Course 1, 9 hours

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Brand Strategy
Category: Marketing Strategies
Category: Customer Insights
Category: Go To Market Strategy
Category: Customer Analysis
Category: Marketing Communications
Category: Strategic Communication
Category: Marketing Management
Category: Brand Management
Category: E-Commerce
Category: Branding
Category: Strategic Marketing
Category: Marketing Psychology
Category: Brand Marketing
Category: Marketing Planning
Category: Market Opportunities
Category: Marketing Strategy and Techniques
Category: Marketing
财务会计概论(中文版)

财务会计概论(中文版)

Course 2, 13 hours

What you'll learn

Skills you'll gain

Category: Cash Flows
Category: Financial Statement Analysis
Category: Financial Statements
Category: Accrual Accounting
Category: Financial Accounting
Category: Accounting
Category: Balance Sheet
Category: Generally Accepted Accounting Principles (GAAP)
Category: Financial Analysis
Category: Equities
Category: Accruals
Category: Financial Reporting
Category: Revenue Recognition
Category: Income Statement
运营管理概论(中文版)

运营管理概论(中文版)

Course 3, 12 hours

What you'll learn

Skills you'll gain

Category: Operational Efficiency
Category: Process Analysis
Category: Operations Management
Category: Business Process Improvement
Category: Quality Management
Category: Quality Improvement
Category: Process Optimization
Category: Inventory Management System
Category: Inventory Control
Category: Operations
Category: Operational Performance Management
Category: Performance Improvement
Category: Inventory Management
Category: Process Management
Category: Production Management
Category: Business Workflow Analysis
Category: Process Improvement
Category: Business Operations
Category: Production Process
Category: Business Process
企业金融概论(中文版)

企业金融概论(中文版)

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Return On Investment
Category: Securities (Finance)
Category: Financial Market
Category: Financial Analysis
Category: Financial Forecasting
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Finance
Category: Financial Management
Category: Financial Modeling
沃顿商务基础毕业项目 (中文版)

沃顿商务基础毕业项目 (中文版)

Course 5, 9 hours

What you'll learn

Skills you'll gain

Category: Business Communication
Category: Marketing Planning
Category: Strategic Thinking
Category: Financial Analysis
Category: Business Strategy
Category: Operations Management
Category: Oral Expression
Category: Financial Modeling
Category: Business Planning
Category: Verbal Communication Skills
Category: Sales Presentation
Category: Risk Analysis
Category: New Product Development
Category: Cash Flow Forecasting
Category: Go To Market Strategy
Category: Production Planning
Category: Marketing Communications
Category: Market Opportunities
Category: Business Analysis

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Instructors

Michael R Roberts
University of Pennsylvania
4 Courses330,610 learners
Christian Terwiesch
University of Pennsylvania
8 Courses198,731 learners

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