About this Course

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Learner Career Outcomes

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Approx. 8 hours to complete
English

Skills you will gain

Data AnalysisBusiness AnalyticsR ProgrammingPresentation

Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

1 hour to complete

Introduction to Strategic Business Analytics

1 hour to complete
4 videos (Total 11 min), 1 reading, 1 quiz
4 videos
Becoming a Business Analytics expert1m
Why? It is all about value not data3m
How to leverage data for value - from data to insight3m
1 reading
Dataset for practice quiz10m
1 practice exercise
Practice Quizz Module 130m
2 hours to complete

Finding groups within Data

2 hours to complete
9 videos (Total 59 min), 1 reading, 1 quiz
9 videos
Basic clustering using ad-hoc techniques: the example of product management5m
Identifying groups within data: what's the intuition behind clustering? The example of HR Analytics11m
Introduction to Customer Segmentation7m
Presentation of Pauline Glikman2m
Recital M2 - SKU example12m
Recital M2 - HR example8m
Recital M2 - Telecom example4m
Wrap-up: identifying groups within data2m
1 reading
Script and dataset files to replicate recitals10m
1 practice exercise
Quiz - Module 230m
Week
2

Week 2

2 hours to complete

Factors leading to events

2 hours to complete
7 videos (Total 62 min), 1 reading, 1 quiz
7 videos
Why use Business Analytics to understand the relationship between causes and consequences10m
Understanding what distinguishes two categories9m
Beyond the regression estimates: reporting effects in a visual way9m
Recital M3 - Credit score example9m
Recital M3 - HR example17m
Wrap-up: identifying causes to effects2m
1 reading
Script and dataset files to replicate recitals10m
1 practice exercise
Quiz - module 330m
Week
3

Week 3

2 hours to complete

Predictions and Forecasting

2 hours to complete
10 videos (Total 67 min), 1 reading, 1 quiz
10 videos
Predicting events: sales, defaults, risks, churn, etc.3m
Using classification and regression techniques to forecast6m
Predicting when an event will happen with survival analysis11m
Introduction to time series and seasonality6m
Recital M4 - Credit Score7m
Recital M4 - HR example9m
Recital M4 - Predictive maintenance example9m
Recital M4 - Chocolate Sales example8m
Wrap-up: forecasting events2m
1 reading
Script and dataset files to replicate recitals10m
1 practice exercise
Quiz Module 430m
Week
4

Week 4

2 hours to complete

Recommendation production and prioritization

2 hours to complete
6 videos (Total 39 min), 2 readings, 1 quiz
6 videos
It's all about the story11m
One slide / One idea4m
One picture is worth a thousand words5m
Recital M5 - How to present your findings11m
Wrap-up: reporting your results4m
2 readings
Presentation Tips10m
Datasets for Peer Review Assignment10m

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About the Strategic Business Analytics Specialization

Strategic Business Analytics

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