About this Specialization

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This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
Learner Career Outcomes
33%
Started a new career after completing this specialization.
12%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Advanced Level
Approx. 5 months to complete
Suggested 2 hours/week
English
Learner Career Outcomes
33%
Started a new career after completing this specialization.
12%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Advanced Level
Approx. 5 months to complete
Suggested 2 hours/week
English

There are 4 Courses in this Specialization

Course1

Course 1

Foundations of strategic business analytics

4.4
stars
559 ratings
131 reviews
Course2

Course 2

Foundations of marketing analytics

4.6
stars
646 ratings
172 reviews
Course3

Course 3

Case studies in business analytics with ACCENTURE

3.7
stars
187 ratings
62 reviews
Course4

Course 4

Capstone: Create Value from Open Data

4.0
stars
37 ratings
9 reviews

Offered by

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ESSEC Business School

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Frequently Asked Questions

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