Strategic Business Analytics Specialization

Started Nov 20

Strategic Business Analytics Specialization

Strategic Business Analytics Specialization

Unveil Critical Insights. Start making efficient, profitable, data-driven business decisions.

About This Specialization

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

Created by:

Industry Partners:

courses
4 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Advanced Specialization.
Designed for those already in the industry.
  1. COURSE 1

    Foundations of strategic business analytics

    Current session: Nov 20
    Commitment
    4 weeks of study, 2-3 hours/week
    Subtitles
    English

    About the Course

    Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, a
  2. COURSE 2

    Foundations of marketing analytics

    Upcoming session: Nov 27
    Subtitles
    English

    About the Course

    Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, a
  3. COURSE 3

    Case studies in business analytics with ACCENTURE

    Upcoming session: Nov 27
    Subtitles
    English

    About the Course

    Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications.
  4. COURSE 4

    Capstone: Create Value from Open Data

    Upcoming session: Dec 11
    Subtitles
    English

    About the Capstone Project

    The Capstone project is an individual assignment. Participants decide the theme they want to explore and define the issue they want to solve. Their “playing field” should provide data from various sectors (such as farming and nutrition, culture, eco

Creators

  • ESSEC Business School

    The ESSEC Center for Digital Business' mission is to envision digital future, steer digital innovation and train leaders for tomorrow's digital economy.

    For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School
  • Nicolas Glady

    Nicolas Glady

    Associate professor, at ESSEC Business School

FAQs

More questions? Visit the Learner Help Center.