ESSEC Business School
Foundations of strategic business analytics
ESSEC Business School

Foundations of strategic business analytics

This course is part of Strategic Business Analytics Specialization

Taught in English

Some content may not be translated

Nicolas Glady

Instructor: Nicolas Glady

67,012 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.4

(646 reviews)

|

85%

7 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(646 reviews)

|

85%

7 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Strategic Business Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

In this module, we will introduce you to the course and instructional approach. You will learn that Strategic Business Analytics relies on four distinct skills: IT, Analytics, Business and Communication.

What's included

4 videos1 reading1 quiz

In this module, you will learn how identifying groups of observations enables you to improve business efficiency. You will then learn to create those groups in a business-oriented and actionable way. We will use examples to illustrate various concepts. The assessments will also provide you with opportunities to replicate these examples.

What's included

9 videos1 reading1 quiz

In this module, you will learn why using rigorous statistical methods to understand the relationship between different events is crucial. We’ll cover two examples: first, using a credit scoring example, you will learn how to derive information about what makes an individual more or less likely to have a strong credit score? Then, in a second example drawn from HR Analytics, you will learn to estimate what makes an employee more or less likely to leave the company. As usual, we invite you to replicate those examples thanks to the recital and to use the assessments provided at the end of the module to strengthen your understanding of these concepts.

What's included

7 videos1 reading1 quiz

In this module you will learn more about the importance of forecasting the future. You will learn through examples from various sectors: first, using the previous examples of credit scoring and HR Analytics, you will learn to predict what will happen. Then, you will be introduced to predictive maintenance using survival analysis via a case discussion. Finally, we’ll discuss seasonality in the context of the first example discussed in this MOOC: using analytics for managing your supply chain and logistics better.

What's included

10 videos1 reading1 quiz

So far, you’ve learnt to use Business Analytics to glean important information relevant to the success of your business. In this module, you’ll learn more about how to present your Business Analytics work to a business audience. This module is also important for your final capstone project presentation.You’ll learn that it is important to find an angle, and tell a story.Instead of presenting a list of results that are not connected to each other, you will learn to take your audience by the hand and steer it to the recommendations you want to conclude on.You’ll learn to structure your story and your slides, and master the most used visualization tips and tricks. The assessment at the end of this module will provide an opportunity for you to practice these methods and to prepare the first step of the capstone project.

What's included

6 videos2 readings1 peer review

Instructor

Instructor ratings
4.5 (47 ratings)
Nicolas Glady
ESSEC Business School
3 Courses79,254 learners

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