About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 5 hours to complete
English

Skills you will gain

  • Market Segmentation
  • Customer Lifetime Value
  • Marketing Analytics
  • Marketing Performance Measurement And Management
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 5 hours to complete
English

Offered by

Placeholder

ESSEC Business School

Syllabus - What you will learn from this course

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Week1
Week 1
26 minutes to complete

Module 0 : Introduction to Foundation of Marketing Analytics

26 minutes to complete
2 videos (Total 16 min), 1 reading
Week2
Week 2
2 hours to complete

Module 1 : Statistical segmentation

2 hours to complete
9 videos (Total 42 min), 2 readings, 1 quiz
Week3
Week 3
1 hour to complete

Module 2 : Managerial segmentation

1 hour to complete
7 videos (Total 47 min), 1 reading, 1 quiz
Week4
Week 4
1 hour to complete

Module 3 : Targeting and scoring models

1 hour to complete
4 videos (Total 29 min), 1 reading, 1 quiz

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About the Strategic Business Analytics Specialization

Strategic Business Analytics

Frequently Asked Questions

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