Meta

Marketing Analytics with Meta

This course is part of multiple programs.

Anke Audenaert

Instructor: Anke Audenaert

20,647 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.8

(187 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 13 hours
Learn at your own pace
99%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(187 reviews)

Beginner level

Recommended experience

Flexible schedule
Approx. 13 hours
Learn at your own pace
99%
Most learners liked this course

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Details to know

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Assessments

16 quizzes

Taught in English

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There are 5 modules in this course

In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

What's included

17 videos7 readings4 quizzes1 discussion prompt1 plugin

This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

What's included

8 videos2 readings3 quizzes

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

What's included

9 videos2 readings3 quizzes

This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

What's included

10 videos4 readings3 quizzes

In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

What's included

11 videos3 readings3 quizzes

Instructor

Instructor ratings
4.9 (49 ratings)
Anke Audenaert
Meta
38 Courses713,874 learners

Offered by

Meta

Recommended if you're interested in Marketing

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Learner reviews

Showing 3 of 187

4.8

187 reviews

  • 5 stars

    82.65%

  • 4 stars

    14.79%

  • 3 stars

    0.51%

  • 2 stars

    1.02%

  • 1 star

    1.02%

AS
4

Reviewed on Sep 25, 2023

SB
5

Reviewed on Nov 27, 2022

PC
4

Reviewed on Dec 30, 2021

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