This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
This course is part of the Meta Marketing Analytics Professional Certificate
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About this Course
No experience is needed.
Prerequisites: Marketing Analytics Foundation and Introduction to Data Analytics, the first two courses in this program
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
The basic principles of Descriptive and Inferential Statistics
How to create basic statistical models
How to formulate and test hypotheses and take action based on the outcome
Skills you will gain
- Marketing
- Statistical Analysis
- Data Analysis
- Linear Regression
- Statistical Hypothesis Testing
No experience is needed.
Prerequisites: Marketing Analytics Foundation and Introduction to Data Analytics, the first two courses in this program
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Descriptive Statistics
Making Predictions with Inferential Statistics
Designing Experiments and Testing Hypotheses
Data Modeling
Reviews
- 5 stars83.49%
- 4 stars10.67%
- 3 stars4.85%
- 1 star0.97%
TOP REVIEWS FROM STATISTICS FOR MARKETING
Absolutely amazing course! Very straightforward and educational. No complicated lessons and perfect explanations for all topics! I wish the rest of the courses were like this! Wonderful job!
Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.
Very useful information and the course was conducted by a great teacher who knew how to deliver the information for people without background like myself. Thank you.
Just need to improve the quality of videos (clearity and resolution)
About the Meta Marketing Analytics Professional Certificate

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