This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
This course is part of the Meta Marketing Analytics Professional Certificate
Offered By

About this Course
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Marketing
- Marketing Mix Modeling
- Data Analysis
- Linear Regression
- Marketing Plan
No experience is needed to start this course.
Prerequisites: The first three courses in this program.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Find Your Audience With Segmentation
Analytics for Planning and Forecasting
Evaluating Advertising Effectiveness
Optimizing Your Marketing Mix
Reviews
- 5 stars82.81%
- 4 stars13.28%
- 3 stars2.34%
- 2 stars0.78%
- 1 star0.78%
TOP REVIEWS FROM DATA ANALYTICS METHODS FOR MARKETING
Great insight and overview of how to understand and calculate appropriately.
I learn how to do marketing planning, experiment, and analyze conversion.
Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.
I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.
About the Meta Marketing Analytics Professional Certificate

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