About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

No experience is needed to start this course.

Prerequisites: The first three courses in this program.

Approx. 11 hours to complete
English

What you will learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Skills you will gain

  • Marketing
  • Marketing Mix Modeling
  • Data Analysis
  • Linear Regression
  • Marketing Plan
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

No experience is needed to start this course.

Prerequisites: The first three courses in this program.

Approx. 11 hours to complete
English

Offered by

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Meta

Syllabus - What you will learn from this course

Week1
Week 1
3 hours to complete

Find Your Audience With Segmentation

3 hours to complete
14 videos (Total 53 min), 4 readings, 3 quizzes
Week2
Week 2
3 hours to complete

Analytics for Planning and Forecasting

3 hours to complete
15 videos (Total 61 min), 3 readings, 3 quizzes
Week3
Week 3
2 hours to complete

Evaluating Advertising Effectiveness

2 hours to complete
11 videos (Total 48 min), 1 reading, 3 quizzes
Week4
Week 4
4 hours to complete

Optimizing Your Marketing Mix

4 hours to complete
14 videos (Total 72 min), 4 readings, 5 quizzes

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About the Meta Marketing Analytics Professional Certificate

Meta Marketing Analytics

Frequently Asked Questions

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