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Market Research Essentials for Marketing Management

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Market Research Essentials for Marketing Management

Instructor: Dushinka Karani

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

No prior experience required

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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There is 1 module in this course

In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.

Module details

In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.