Course 1 of Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Created by:   University of Pennsylvania

Barbara Kahn

Taught by:    Barbara Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

The Wharton School

Peter Fader

Taught by:    Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

The Wharton School

David Bell

Taught by:    David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

Marketing

Basic InfoCourse 1 of 5 in the Business Foundations Specialization.
Commitment5 weeks of study, 4-6 hours/week
LanguageEnglish, Subtitles: Turkish, Ukrainian
How To PassPass all graded assignments to complete the course.
Syllabus
FAQs

When will I have access to the lectures and assignments?

What if I need additional time to complete the course?

What will I get if I pay for this course?

Can I take this course for free?

What is the refund policy?

Is financial aid available?

How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
About University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
AuditPurchase Course
Access to Course Materials

Available

Available

Access to Graded Materials

Not available

Available

Receive a Final Grade

Not available

Available

Earn a Shareable Certificate

Not available

Available