Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course is part of the Business Foundations Specialization
About this Course
Skills you will gain
- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
Syllabus - What you will learn from this course
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
- 5 stars80.51%
- 4 stars16.83%
- 3 stars2.05%
- 2 stars0.31%
- 1 star0.27%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.
An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
This Course I learned about Marketing .
but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.
About the Business Foundations Specialization
Frequently Asked Questions
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