Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course is part of the Business Foundations Specialization
About this Course
Skills you will gain
- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
Syllabus - What you will learn from this course
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
- 5 stars80.51%
- 4 stars16.84%
- 3 stars2.05%
- 2 stars0.31%
- 1 star0.27%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
The course covers the essential areas of marketing in this era. The course directors have done a wonderful job in putting together the material and case studies to fully understand the concepts.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).
An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.
About the Business Foundations Specialization
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