About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 10 hours to complete
English

Skills you will gain

  • Positioning (Marketing)
  • Marketing
  • Marketing Strategy
  • Customer Satisfaction
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 10 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

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Week1
Week 1
2 hours to complete

BRANDING: Marketing Strategy and Brand Positioning

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week2
Week 2
2 hours to complete

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

2 hours to complete
9 videos (Total 81 min)
Week3
Week 3
3 hours to complete

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

3 hours to complete
15 videos (Total 173 min)
Week4
Week 4
2 hours to complete

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

2 hours to complete
6 videos (Total 87 min)

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About the Business Foundations Specialization

Business Foundations

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