Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course is part of the Business Foundations Specialization
About this Course
Skills you will gain
- Positioning (Marketing)
- Marketing Strategy
- Customer Satisfaction
Syllabus - What you will learn from this course
BRANDING: Marketing Strategy and Brand Positioning
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies
- 5 stars80.51%
- 4 stars16.83%
- 3 stars2.05%
- 2 stars0.31%
- 1 star0.27%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
Loved the course. My only recommendation is to make the slides available so people can take notes on them as they view the videos. Allows for a more focused approach while reviewing the videos.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
A very inspiring and engaging course, love it! Highly recommend to everyone who wants to get an overview of how to build a strong brand. The examples discussed are very interesting and helpful!
About the Business Foundations Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.