Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

12,031 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.


Dec 10, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Filter by:

1 - 25 of 2,297 Reviews for Introduction to Marketing

By Jennifer B

Feb 5, 2017

By Akshay T

Jun 9, 2017

By Milovan K

Dec 11, 2015

By Aditya T

Dec 3, 2015

By Abhishek K

Jul 18, 2016


Oct 6, 2019

By Anurag M

Jun 28, 2020

By Lori K

Mar 2, 2019

By Ava M

Apr 5, 2019

By aseem b

Aug 8, 2016

By rao s

Jun 2, 2019


Mar 27, 2020

By Meeta A

Apr 1, 2019

By Juan C M L

Mar 26, 2021

By Diane S

Jun 27, 2019

By Parama B

Jun 27, 2019

By Danish K

Jul 5, 2019

By Alan F

Feb 22, 2016

By Ahmed M A E

Dec 7, 2018

By Byrne C

Jun 27, 2019

By Dikshit K

Sep 8, 2016

By nosipho M

Jun 5, 2017

By Raaj S K

Apr 5, 2018

By Jade G

Aug 28, 2018

By Mohita C

Jun 26, 2016