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Introduction to Marketing, University of Pennsylvania

5,613 ratings
1,100 reviews

About this Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1,063 Reviews

By Sim Ming De

Jan 18, 2019

This introduction has given a very good overview of marketing and the key areas that affect a business' marketing, the aid of examples has helped to amplify my understanding of the topic.

By Brian Lewis

Jan 16, 2019

Excellent Excellent Course. Very good teachers

By Rahuldeb Das

Jan 14, 2019

It's really a nice course for some one who does not have management back ground. The instructors have explained the concepts very clearly with examples and cases.

By Asem Asfandiarova

Jan 12, 2019

Well explained and easy to understand even if you have no prior experience in this field.

By Muhammad Supriyanto

Jan 11, 2019

Good class easy and good professor best place to know about introduction to marketing. Thanks Coursera and Warton Business School

By Phạm Quyết Chiến

Jan 10, 2019


By Carlos Henrique Petri Arantes

Jan 09, 2019


By Kevin Cannon

Jan 04, 2019

Loved it!

By Elier Geovanny Bautista

Jan 03, 2019

Great session, kept me engaged at all times.

By Gong Mengchun

Jan 01, 2019

Very helpful.