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Introduction to Marketing, University of Pennsylvania

5,912 ratings
1,137 reviews

About this Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews


Dec 11, 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!


Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

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1,100 Reviews

By Butacu Diana Georgiana

Mar 16, 2019

Excellent for beginners!

By Ahmed Abdelhady Abdelkawy

Mar 14, 2019

awesome course , I really learned a lot from this course and gained so many skills in marketing.

Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.

Thank you so much for this outstanding course !


Mar 12, 2019

I have learnt so much from this course. Every word from three professors is worth thousands thousands time of learning and money. Thank you the university and three professors for the great course. Thank you so much.

By Anshul Verma

Mar 11, 2019

Great Learning experience.

By atharvashinde

Mar 10, 2019

A very informative course, especially the way of teaching is phenomenal and the concepts are cleared! I really recommend this course

By Shailendra Singh

Mar 10, 2019

Very insightful. Great instructors and extremely helpful content.


Mar 09, 2019

Highly recommend this course! Really helpful to build a framework on the marketing field. Hope this informative course could help you too.

By Yoshi Frank T

Mar 08, 2019

It has been possible to learn a basic framework of Marketing.

By Barbara Vieira dos Santos

Mar 07, 2019

Very informative!

By Ngawang Phuntsok

Mar 07, 2019

Great teachers. Loved their comprehensive teaching methods.