Apr 29, 2021
Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Dec 2, 2015
Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.
By keshav k p•
Apr 28, 2020
it's a great course to know how the market structure works. as being from engineering background it was quiet interesting to learn about different marketing strategy. and I'd just like to thank to all the professors for their amazing insights.
By Laura D O•
May 22, 2016
Concise course covering core topics, with a good mix of fun applied psychology and drier business theory. All three professors are clear, engaging, and watchable. Excellent course and I look forward to taking part in Wharton's other offerings!
By Sahar B R•
Jun 15, 2019
Thank you Coursera for this big opportunity. The course helped me in my first steps in Marketing, especially understanding the fundamentals and the theory behind, and now I am advancing more confidently asthe Marketing Manager of my startup.
By Oscar E S•
Jul 23, 2018
Great updated view in the Marketing field, applicable to big corporations and smaller start-ups getting into the market. It was clear to me that most of the marketing aspects of a business where covered with mastery and great communication.
By Anurag S•
Nov 13, 2016
The content is top notch, though mostly focussed on examples from the modern IT or eCommerce companies. Content is also a subset of a more comprehensive set of lectures, but all of it is very good as expected from a B-school of this caliber.
Jun 14, 2021
This course has an excellent set of instructors that really work to build a strong foundation in basic business principles. You will learn about customer centricity, price elasticity, branding and so much more. Exceedingly well put together.
By Nurshatjan S•
Apr 3, 2020
I really enjoy this course, I had the same courses two years back in my school but the professor did not explain some content very well, with this one offered by Wharton, the quality is very high and you can learn a lot through this course.
By Ahmed A A•
Mar 14, 2019
awesome course , I really learned a lot from this course and gained so many skills in marketing.
Moreover it allowed me to understand the concept of marketing and how the STP is being obtained.
Thank you so much for this outstanding course !
By Priyank G•
Jan 14, 2017
The course introduced me to the world of Marketing and made a base for me to rely on whether talking to anyone knowledgeable in the field of marketing. To whoever looking to learn basics of brand management, I would recommend this course.
By Rohan K•
Jul 24, 2020
What an incredible course. I had the best time being a part of this program. Filled about two books worth of notes. Supremely insightful and fun course. Thank you for accepting my financial aid application and giving me this opportunity.
By Alex M•
Dec 30, 2017
A great introduction course, it covers a lot of concepts in an easy-to-access fashion. This perhaps makes the structure loose, but on the positive the courses are memorable, and very relevant in the context of the Wharton specialisation.
By João H A d P C•
Feb 28, 2022
I really loved everything I learned from the teachers of this course, it exceeded my expectations and I hope to be able to put my knowledge into practice very soon.
Thank you for all your support and for sharing such valuable knowledge.
Sep 16, 2017
This course is really amazing, and I learn a lot of interesting case during this period. I will highly recommend my friends to take this course. In addition, I hope the professors could add more reading material to extend the knowledge.
By Hervé M•
Jun 22, 2020
Great insights into the purpose of marketing within an organization. Coming from an R&D background, I never really understood how marketing worked, other than thinking it was synonymous with advertising. This was a really great course!
By Yash M•
Jun 7, 2017
The professors explained and elaborated every thing related to subject very clearly and briefly. I liked the course very much and will definately refer to my friends. I from the depth of my heart appreciate the efforts of the lecturers
By Rafiq Z•
Apr 9, 2017
I love the fact that you can download the lectures and also that you provide the text so you can read it while professor is talking. Also the fact that professor stays on screen the entire time makes you feel more like the class room.
By Abhishek B•
Feb 14, 2017
Prof. Fader is a genius. His interpretation and composition of the markets and his explanations are simple, precise and accurate.
His interpretation of Customer centric approach will sure help me in my thinking and growth in my company.
By Elizabeth C•
Jul 10, 2020
Working in Retail Management I was pleasantly familiar with many of the core concepts of this course but was able to expand my knowledge in a way that had me think differently in customer acquisition and pricing strategies! Very nice!
By Atharva B•
May 26, 2020
Amazing Course !!! It covers the basics of marketing and how any company should approach while positioning their brand in open market, Also course covers the changing methodology of operations from product centric to customer centric.
By Stella O•
Apr 21, 2020
Thank you for making this course free.The lecturers were detailed and straight to the point,made learning interesting, i was particularly impressed with their ability to relate their points to real businesses with practical examples.
By SANJAY K D•
Jun 12, 2018
THE LECTURE IS TRULY HELPFUL IN UNDERSTANDING THE BASIC OF MARKETING. GOOD OPPORTUNITY TO IMPROVE THE KNOWLEDGE ABOUT BRAND MARKETING. IT CAN ALSO BE USED IN THE REAL LIFE APPLICATION OR WORKING AS SALES ASSOCIATE IN ANY ORGANIZATION.
By Vikrant C•
Apr 28, 2019
The course was really good and helped in understanding several marketing analytics concepts like calculating Customer lifetime value, lift in sales and many such concepts which will help someone wanting to work in marketing strategy.
By Lauma S•
Apr 17, 2016
An excellent course. I learned a lot and it was very interesting. All the marketing concepts are clear and well explained. Professors are great!!! It was nice time sudying for this marketing course while gaining a lot of information.
By Stephen A•
Mar 11, 2022
It was an amazing experience taking this course and a big thanks to Barbara Kahn, Peter Fader and Jagmohan Raju for amazing and insightful classes.... The knowledge acquired from taking this course on Marketing is fulfilling. Thanks
By Gerrit K•
Mar 15, 2016
This was a fantastic introductory course. I learned a lot of new and interesting concepts, as well as understanding some of which I had only had 'dangerous half-knowledge' as the Germans say.
Thanks a lot to the team and to coursera!