Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
By T D R•
A high level introduction to what you need to have in place in order to start and run a business of your own! I am sure that I would be able to use the knowledge obtained to make key improvements to my family business!! Thank you Penn and Coursera for making this possible.
By Shravya M•
As someone with no background in Business Administration/ Management, I found this course to be an eye opener in terms of helping me understand that marketing is very detailed. The professors were extremely knowledgeable and were able to explain each concept very clearly.
By aditya s•
This was a phenomenal insight into marketing provided by Prof. Kahn, Prof. Bell and Prof. Singh. I am really glad that I did this and understood a little more about marketing. Thankyou, I would surely love to meet these professors in future and learn more about marketing!
By Ana C L G d S•
It's amazing! I started this course thinking that would be something simple but the teachers are awesome. So many knowladge that i'm learning right now. its helping me a lot in my business life and i am also practicing my english. Coursera gave me a chance to win in life!
By Ju H K•
A very good introduction to the overall process of marketing. I found it interesting how aspects of visual arts and psychology play substantial roles in influencing customers. I especially found the examples interesting, even those found in the option fifth week lessons.
By Ekjyot S R•
One of the best explanations of Marketing that I have ever come across. All the professors and especially, Dr. Raju, explained everything in great detail and that too with live examples so that it is easier to relate to the subject matter.
All in all, an amazing course.
By Monique B•
Wow. I learned a tons and am working on applying them to the business I'm building. There are some questions I have and will get answers to later. before starting week 2 I have to read some more materials. I even signed up at Google Scholar Pages for notifications.
By Jesus C C•
Very Good introduction to a very new topic for me.
Enjoyed the lessons and the teachers are real experts on it.
Very interesting and well treated. Some issues to fulfill the exam and some notions as I'm not a native English speaker, so some questions were tricky for me.
By Mikee C•
Really great professors! The course was jam-packed with concepts, principles and with practical applications. I really enjoyed learning in this course. I recommend this course for beginners in marketing so you have a nice foundation in case you want to move forward.
By Erwin M•
Absolutely amazing! Learned so much from the BIG 3 of Marketing! One pf the best ONLINE COURSE out there, from the way they explain and make examples, the course will really captivate your eagerness and your knowledge about Marketing will change the way you see it!
By MA Y•
This course gave me a very clear view on overall marketing as well as some thoughts on psychological analysis. I adore professor Kahn in the way her spoke! It would be much appreciated if some explanations or hints could given for the incorrect answers in the quiz.
By Jaume L•
I learned many things. Hopefully I can keep most of them in my mind. Teachers explain very well all the content. I didn't understand some vocabulary because I'm not a native English speaker, but definitely I can recommend the course to anyone. Thank you very much!!
By Nguyễn N Q N•
I thought that the course would delivers some basic knowledge about marketing like 4P's model and STP, but the course gives more than that, such as knowledge about management and strategy. The course is very quality and understandable, worth spending time learning
By shubham s•
It was an amazing experience to learn so many new things. I am really thankful to all the Professors the way they explained the concepts and all thing were extremely good. Thank you coursera for this course i'm really gratefu, and will enroll in other courses too.
By Daniel A•
This was my first Coursera course and my first MOOC. I enjoyed it a lot and thought the three teachers did a wonderful job presenting and explaining the topics. Hopefully I can make it through the Financial Accounting course w/ as much enthusiasm as this course =P
The instructors are really good. I was addicted to the lessons, the amazing insight into marketing concepts and the varied examples they used in the lectures. This is my first course on coursera and the experience has motivated me to continue the learning process.
By TAN K L•
My deepest gratitude to the wholehearted sessions to Coursera and the team! This course has not only fulfilled my dream to study with reputable universities like the University of Pennsylvania, it has also sparked my interests in the journey of knowledge seeking.
By Cher R•
This was a very strong overview of all aspects of marketing. I really appreciated the enthusiasm of the instructors, which drew me into the material immediately. I already made notes to send to my employer about things we should try based on the course material.
By Eduardo G d M•
Curso de extrema importância para qualquer iniciante na área de negócios e empresas, traz bases importantíssimas tanto para formação de uma marca forte quanto para sua manutenção com excelência, indo até a temas como formação de preços e alavancagem de receitas.
By kapil t•
I have learnt a lot of new concepts which will help me view marketing in a different way. The instructors taught all the concepts with illustrations which we can easily understand so a big thank you. I hope this certification will help me in getting my dream job
By Shreyas R•
Coursera is a great Platform to learn more thinks that you are interested in during your free time with best in class teaching and from Best Colleges in World. I'm making good use of this during Covid-19 pandemic, Looking forward to learn more in this platform.
By Ahmed M E•
It is a great course illusrated by a great professors who a have the knowledge and experience that made every phrase they are saying is an addition for me . It was too interesting too have this course which is affected me positively and increased me knowledge .
By Tendi K•
I am thrilled to have completed this course. Marketing is very important to the success of every business. Interestingly, I was taken aback when I met this new concept called customer-centric marketing; never heard of it until now. Great content. Great course.
By Nattarika M•
Really really useful! I'm a Thai student that never know or have a knowledge about the marketing. But this course made me fun about the marketing and wan to learn more of it. Thank you all professors and coursers that will make me be a marketer in the future.