About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...

What you will learn

  • Check

    Analyze and improve business processes in services or manufacturing

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    Manage people through motivation and reward systems

  • Check

    Read income statements, balance sheets, and cash flow statements

  • Check

    Understand branding and go-to-market strategies

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

English

Subtitles: English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese, Korean, Spanish, Portuguese (Brazilian), Arabic...

Learners taking this Specialization are

  • Operations Managers
  • Operations Analysts
  • Controllers
  • Financial Advisors
  • Financial Analysts

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 6 Courses in this Specialization

Course1

Introduction to Marketing

4.7
6,960 ratings
1,310 reviews
Course2

Introduction to Financial Accounting

4.7
4,914 ratings
1,095 reviews
Course3

Managing Social and Human Capital

4.5
1,305 ratings
210 reviews
Course4

Introduction to Corporate Finance

4.6
3,208 ratings
579 reviews

Instructors

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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Peter Fader

Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
The Wharton School
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Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School
Avatar

Brian J Bushee

The Geoffrey T. Boisi Professor
Accounting
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Peter Cappelli

Professor of Management, Director, Center for Human Resources
The Wharton School
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Michael R Roberts

William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Finance
Avatar

Barbara E. Kahn

Professor of Marketing and Director, Jay H. Baker Retailing Center
The Wharton School
Avatar

Michael Useem

Professor of Management and Director of the Center for Leadership and Change Management
The Wharton School

Industry Partners

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About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.

  • Each course in the Specialization is offered every two months.

  • No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.

  • No, you can take the courses in this Specialization in any order.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.

More questions? Visit the Learner Help Center.