About this Specialization

76,019 recent views
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Learner Career Outcomes
41%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English
Learner Career Outcomes
41%
Started a new career after completing this specialization.
16%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 6 Courses in this Specialization

Course1

Course 1

Introduction to Marketing

4.8
stars
10,538 ratings
2,053 reviews
Course2

Course 2

Introduction to Financial Accounting

4.7
stars
6,804 ratings
1,623 reviews
Course3

Course 3

Managing Social and Human Capital

4.5
stars
2,132 ratings
370 reviews
Course4

Course 4

Introduction to Corporate Finance

4.6
stars
4,782 ratings
945 reviews

Offered by

Placeholder

University of Pennsylvania

Placeholder
Placeholder

Frequently Asked Questions

More questions? Visit the Learner Help Center.