Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.
About This Specialization
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
Introduction to Marketing
- 5 weeks of study, 4-6 hours/week
- English, Ukrainian, Chinese (Simplified), Vietnamese, Turkish, Japanese
About the CourseTaught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-t
Introduction to Financial Accounting
- 4 weeks of study, 5-6 hours/week
- English, Japanese, Chinese (Simplified)
About the CourseMaster the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be
Managing Social and Human Capital
- 2-3 hours per week
- English, Korean
About the CoursePeople are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the
Introduction to Corporate Finance
- 4 weeks of study, 3-5 hours/week
- English, Korean
About the CourseThis course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and appl
Introduction to Operations Management
- 4 weeks of study, 4-6 hours/week
- English, Portuguese (Brazilian)
About the CourseLearn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory lev
Wharton Business Foundations CapstoneUpcoming session: Jan 21
- 5 weeks of study, 3-5 hours/week
About the Capstone ProjectWharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real business challenges – including your own. You’ll use your newly earned business skills to thoughtfully evaluate a real situation or opportunity from Wharton-
Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Professor of Management, Director, Center for Human Resources
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Professor of Management and Director of the Center for Leadership and Change Management
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