About this Specialization

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
Learner Career Outcomes
41%
Started a new career after completing this specialization.
15%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English
Learner Career Outcomes
41%
Started a new career after completing this specialization.
15%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 7 months to complete
Suggested pace of 2 hours/week
English

There are 6 Courses in this Specialization

Course1

Course 1

Introduction to Marketing

4.8
stars
10,343 ratings
2,019 reviews
Course2

Course 2

Introduction to Financial Accounting

4.7
stars
6,726 ratings
1,599 reviews
Course3

Course 3

Managing Social and Human Capital

4.5
stars
2,105 ratings
365 reviews
Course4

Course 4

Introduction to Corporate Finance

4.6
stars
4,701 ratings
911 reviews

Offered by

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University of Pennsylvania

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Frequently Asked Questions

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