University of Pennsylvania

Business Foundations Specialization

University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems.

Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

325,083 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 26,458 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 26,458 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 1, 13 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Brand Strategy
Category: Customer Analysis
Category: Marketing
Category: Marketing Communications
Category: Customer Insights
Category: Marketing Strategy and Techniques
Category: Go To Market Strategy
Category: Target Market
Category: Target Audience
Category: Marketing Analytics
Category: Promotional Strategies
Category: Branding
Category: Brand Marketing
Category: Brand Loyalty
Category: Brand Management
Category: Product Marketing
Category: Marketing Effectiveness
Category: Strategic Marketing
Category: Marketing Planning
Introduction to Financial Accounting

Introduction to Financial Accounting

Course 2, 15 hours

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Income Statement
Category: Financial Statements
Category: Cash Flows
Category: Financial Accounting
Category: Bookkeeping
Category: Accrual Accounting
Category: Revenue Recognition
Category: Financial Statement Analysis
Category: Generally Accepted Accounting Principles (GAAP)
Category: Financial Reporting
Category: Return On Investment
Category: Financial Analysis
Category: Accounting Records
Category: Accounting
Category: Operational Performance Management
Category: Business Metrics
Category: Accruals
Category: Performance Measurement
Managing Social and Human Capital

Managing Social and Human Capital

Course 3, 9 hours

What you'll learn

Skills you'll gain

Category: Performance Appraisal
Category: Organizational Structure
Category: Employee Performance Management
Category: Strategic Decision-Making
Category: Organizational Change
Category: Decision Making
Category: Team Motivation
Category: Leadership and Management
Category: Leadership Studies
Category: Human Capital
Category: Team Performance Management
Category: Organizational Development
Category: Organizational Leadership
Category: People Management
Category: Change Management
Category: Staff Management
Category: Human Relations Movement
Category: Compensation and Benefits
Category: Human Resource Strategy
Category: Organizational Effectiveness
Introduction to Corporate Finance

Introduction to Corporate Finance

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Financial Analysis
Category: Financial Modeling
Category: Capital Budgeting
Category: Return On Investment
Category: Finance
Category: Forecasting
Category: Loans
Category: Risk Analysis
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Financial Planning
Category: Financial Forecasting
Introduction to Operations Management

Introduction to Operations Management

Course 5, 16 hours

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Operations Management
Category: Capacity Management
Category: Process Improvement
Category: Lean Manufacturing
Category: Process Analysis
Category: Capacity Planning
Category: Process Mapping
Category: Supply Chain Management
Category: Operations
Category: Process Management
Category: Process Optimization
Category: Statistical Process Controls
Category: Operational Efficiency
Category: Lean Methodologies
Category: Continuous Improvement Process
Category: Quality Improvement
Category: Quality Control
Category: Process Improvement and Optimization
Category: Quality Management
Category: Operational Excellence
Wharton Business Foundations Capstone

Wharton Business Foundations Capstone

Course 6, 16 hours

What you'll learn

Skills you'll gain

Category: Business Planning
Category: Peer Review
Category: Marketing Strategies
Category: Business
Category: Report Writing
Category: Strategic Thinking
Category: Accounting
Category: Constructive Feedback
Category: Project Design
Category: Marketing Planning
Category: Writing
Category: Financial Accounting
Category: Business Strategy
Category: Analysis
Category: Business Analysis
Category: Marketing
Category: Strategic Marketing
Category: Finance

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses326,313 learners
Christian Terwiesch
University of Pennsylvania
8 Courses197,333 learners
Brian J Bushee
University of Pennsylvania
5 Courses533,268 learners

Offered by

Industry partners

Partner 1
Partner 2

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions