AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Machine Learning Algorithms
- Network Analysis
- AI Personalization
- Network Model
- Digital Marketing
- Competitive Analysis
- AI Integrations
- Business Strategy
- Marketing Strategies
- Marketing Analytics
- Personalized Campaigns
- Artificial Intelligence
- Customer Insights
- Data-Driven Marketing
- Case Studies
- Digital Transformation
- Marketing
- Data-Driven Decision-Making
- Customer Engagement
Details to know

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There are 4 modules in this course
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Status: PreviewUniversity of Maryland, College Park
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Reviewed on Nov 27, 2023
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
Reviewed on Dec 16, 2025
Great course, it definitely adds value to the marketers on AI
Reviewed on May 4, 2021
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
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