University of Virginia
Artificial Intelligence in Marketing
University of Virginia

Artificial Intelligence in Marketing

Taught in English

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31,601 already enrolled


Gain insight into a topic and learn the fundamentals

Rajkumar Venkatesan

Instructor: Rajkumar Venkatesan


(190 reviews)

Beginner level

Recommended experience

10 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to use data-driven AI to improve customer engagement

  • How to develop networked business models and leverage network effects

  • How to build a sustainable competitive advantage from data gathered on digital platforms

  • How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

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There are 4 modules in this course

Welcome to our course! We'll begin with an introduction to AI (artificial intelligence), where we'll define the term and explore the history of the technology. Then we'll dive into machine learning and deep learning, and see how algorithms are used to create effective AI such as Google Images and IBM’s Watson, the machine that was able to defeat human opponents on Jeopardy!

What's included

7 videos2 readings3 quizzes

Can you imagine an autonomous self-driving Ford F150 truck? This week we'll explore the future of vehicles that will use AI to take on the open road and look at how preconceptions about brands and driverless cars may prove incorrect as the industry moves into the future. We'll also see how networks and network effects work to create AI capable of one day crossing the "Uncanny Valley" in the autonomous vehicle market.

What's included

11 videos1 reading2 quizzes2 discussion prompts

As businesses become more successful, they also become a more attractive target for competitors. But data-driven AI can provide a crucial edge. This week we'll explore how businesses use data to build a sustainable competitive advantage in their industries. We'll look at the fierce competition in the world of video streaming and explore how Disney+ seeks to overtake Netflix as the dominant streaming platform.

What's included

9 videos2 readings2 quizzes2 discussion prompts

We've been introduced to the three forces that enable AI in marketing - algorithms, networks, and data - but how do they come together to give marketers a competitive advantage? This week we'll see how the three forces combine to form AI Relationship Moments that can drive effective AI marketing strategies. To illustrate this, we'll explore the innovations that have enabled the Washington Post to compete with the New York Times in the digital space. Patrick Cullen, senior director of Zeus technology at the Washington Post, will join Raj to discuss how these innovations have helped position the newspaper for an AI future.

What's included

11 videos4 quizzes1 peer review


Instructor ratings
4.5 (71 ratings)
Rajkumar Venkatesan
University of Virginia
15 Courses370,544 learners

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