About this Course

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Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 11 hours to complete
English

What you will learn

  • How to use data-driven AI to improve customer engagement

  • How to develop networked business models and leverage network effects

  • How to build a sustainable competitive advantage from data gathered on digital platforms

  • How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers

Skills you will gain

Business ModelDigital MarketingNetwork EffectsMarketing StrategyCustomer Engagement
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 11 hours to complete
English

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

What Is AI?

2 hours to complete
7 videos (Total 30 min), 2 readings, 3 quizzes
7 videos
Welcome to Week 12m
What Is AI?6m
Where Does the Data Come From?5m
Machine Learning7m
Deep Learning5m
Week 1 Takeaways35s
2 readings
Course Overview and Requirements10m
Automation of Marketing Models25m
3 practice exercises
Week 1 Practice Quiz 115m
Week 1 Practice Quiz 215m
Week 1 Final Quiz30m
Week
2

Week 2

2 hours to complete

Networks and Network Effects

2 hours to complete
11 videos (Total 31 min), 1 reading, 2 quizzes
11 videos
An Autonomous F150?1m
Interview: Jim Snead on Automation at Ford2m
Autonomous Vehicles: Preconceptions and Reality1m
About the Discussion: the Autonomous Market vs the Current Market3m
Networks and Network Effects5m
Money and Subsidy Sides2m
Trigger Network Effects4m
About the Discussion: Network Effects in an Autonomous Vehicle Market2m
Can Machines Have Personalities?3m
Week 2 Takeaways2m
1 reading
Driverless Trucks at Ford: Cruising Into a Compromised Brand Identity?20m
2 practice exercises
Week 2 Practice Quiz25m
Week 2 Final Quiz30m
Week
3

Week 3

2 hours to complete

Data-Driven AI

2 hours to complete
9 videos (Total 29 min), 2 readings, 2 quizzes
9 videos
The Success of Netflix1m
About the Discussion: Keys to Success for Netflix2m
Disney+ Arrives on the Scene2m
About the Discussion: Why is Disney Entering the Streaming Space?1m
The Paradox of Civilization2m
Sources of Advantage7m
Netflix's Sustainable Competitive Advantage4m
Week 3 Takeaways2m
2 readings
Technical Note on Sustainable Competitive Advantage 15m
Netflix, Inc: The Mouse Strikes Back20m
2 practice exercises
Week 3 Practice Quiz25m
Week 3 Final Quiz30m
Week
4

Week 4

4 hours to complete

AI Relationship Moments

4 hours to complete
11 videos (Total 42 min)
11 videos
The Success of the Washington Post5m
Interview: Patrick Cullen on Innovation at the Washington Post – Part 1 8m
Interview: Patrick Cullen on Innovation at the Washington Post – Part 2 6m
Networks and Nodes1m
How Are Nodes Approaching AI?4m
AI Relationship Moments5m
Consumer Data and the Coke Freestyle Machine2m
Week 4 Takeaways1m
Course Conclusion 1m
Peer Reviewed Assignment Overview3m
3 practice exercises
Week 4 Practice Quiz 115m
2nd Week 4 Practice Quiz15m
Week 4 Final Quiz30m

Frequently Asked Questions

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