AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
59,806 already enrolled
Included with
353 reviews
Recommended experience
What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Business Strategy
- Network Model
- AI Personalization
- Competitive Analysis
- Machine Learning Algorithms
- Case Studies
- Marketing Analytics
- Customer Engagement
- Customer Insights
- Network Analysis
- AI Integrations
- Marketing Strategies
- Digital Transformation
- Marketing
- Artificial Intelligence
- Personalized Campaigns
- Data-Driven Marketing
- Digital Marketing
- Data-Driven Decision-Making
Details to know

Add to your LinkedIn profile
91%
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
72.23%
- 4 stars
16.99%
- 3 stars
6.79%
- 2 stars
1.98%
- 1 star
1.98%
Showing 3 of 353
Reviewed on May 11, 2021
I learned a lot about AI in marketing. Raj was great instructor.
Reviewed on Feb 4, 2025
Amazing Raj. Your enthusiasm on the topic is really appreciated
Reviewed on Jul 3, 2024
Excellent, Professor Raj used real-life examples.
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.




