Will I learn about the real tools used in marketing?

Yes. You will work with widely used AI-enabled marketing platforms and tools.

Can this help improve campaign performance?

Yes. AI enables better targeting, personalization, and improved conversion rates.

Is this course suitable for non-technical marketers?

Yes. It is designed to be practical and easy to follow without coding.

Will I learn content creation using AI?

Yes. You will explore AI-assisted content creation and optimization workflows.

Does this course cover marketing analytics?

Yes. You will learn how to measure, analyze, and improve campaign performance using data.

Can I apply these skills across industries?

Yes. These skills are relevant across e-commerce, SaaS, B2B, and service industries.

Will this help my career growth?

Yes. Completing this course and earning an ai marketing course helps you stay competitive in modern marketing roles.

Is the course practical or theoretical?

It is highly practical with real-world use cases and applications.

How long does it take to complete?

The course is self-paced and can be completed based on your schedule.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Marketing

7 Days Left! Get $70+ in savings and build skills with Coursera Plus. Save 40% for 3 months.

AI for Marketing

Instructor: AI CERTs Team

Included with Learn more

8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.

Skills you'll gain

Tools you'll learn

AI Workflows

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 8 modules in this course

Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.

In this course, you will learn how to apply AI across real marketing workflows such as campaign optimization, audience targeting, content creation, and performance analytics. Instead of focusing on theory, the program shows how marketers use AI tools to improve conversions, automate repetitive tasks, and make faster data-driven decisions across modern marketing environments. You will work with real-world use cases across social media, email marketing, and multichannel campaigns. From building personalized customer journeys to improving campaign performance, you will develop hands-on capabilities to learn AI marketing strategies that drive measurable results. By the end of the course, you will be able to design AI-powered campaigns, optimize marketing spending, and use predictive insights to improve engagement. This ai marketing course prepares you to lead modern marketing initiatives and execute effective AI-driven marketing strategies in a data-driven landscape. Enroll in AI Marketing course today to build AI-driven campaigns, improve ROI, and accelerate your marketing career.

This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.

What's included

7 videos1 reading1 assignment1 plugin

7 videosTotal 77 minutes

Navigation Video2 minutes
Course Introduction4 minutes
Audiobook: Module 1: Introduction to Artificial Intelligence (AI) in Marketing35 minutes
Podcast: Module 1: Introduction to Artificial Intelligence (AI) in Marketing24 minutes
1.1 Understanding AI and Its Core Components4 minutes
1.2 AI Technologies Transforming Marketing4 minutes
1.3 Applications of AI in Marketing4 minutes

1 readingTotal 10 minutes

Ebook: Module 1: Introduction to Artificial Intelligence (AI) in Marketing10 minutes

1 assignmentTotal 30 minutes

Quiz: 130 minutes

1 pluginTotal 5 minutes

Activity: Accordion5 minutes

What's included

6 videos1 reading1 assignment1 plugin

6 videosTotal 83 minutes

Audiobook: Module 2: AI-Driven Content Strategy and Personalization44 minutes
Podcast: Module 2: AI-Driven Content Strategy and Personalization18 minutes
Video: 2.1 Introduction to AI in Content Marketing4 minutes
Video: 2.2 Personalization Through AI6 minutes
2.3 AI in Search and Content Discovery5 minutes
Video: 2.4 Implementing AI in Your Content Strategy6 minutes

1 readingTotal 10 minutes

Ebook: Module 2: AI-Driven Content Strategy and Personalization10 minutes

1 assignmentTotal 30 minutes

Quiz: 230 minutes

1 pluginTotal 5 minutes

Activity: Drag and Drop5 minutes

What's included

4 videos1 reading1 assignment1 plugin

4 videosTotal 64 minutes

Audiobook: Module 3: AI in Social Media and Email Marketing34 minutes
Podcast: Module 3: AI in Social Media and Email Marketing20 minutes
3.1 AI Integration in Social Media Marketing6 minutes
3.2 Leveraging AI for Email Marketing Success3 minutes

1 readingTotal 10 minutes

Ebook: Module 3: AI in Social Media and Email Marketing10 minutes

1 assignmentTotal 30 minutes

Quiz: 330 minutes

1 pluginTotal 5 minutes

Activity: True or False5 minutes

What's included

6 videos1 reading1 assignment1 plugin

6 videosTotal 77 minutes

Audiobook: Module 4: Leveraging AI for Marketing Analytics32 minutes
Podcast: Module 4: Leveraging AI for Marketing Analytics23 minutes
4.1 Introduction to AI-Powered Analytics6 minutes
4.2 Predictive Analytics and Consumer Behavior6 minutes
4.3 Measuring and Optimizing Campaign Effectiveness6 minutes
4.4 AI Ethics and Emerging Marketing Trends4 minutes

1 readingTotal 10 minutes

Ebook: Module 4: Leveraging AI for Marketing Analytics10 minutes

1 assignmentTotal 30 minutes

Quiz: 430 minutes

1 pluginTotal 5 minutes

Activity: Tab5 minutes

What's included

5 videos1 reading1 assignment1 plugin

5 videosTotal 74 minutes

Audiobook: Module 5: Ethical Considerations in AI Marketing31 minutes
Podcast: Module 5: Ethical Considerations in AI Marketing24 minutes
5.1 Ethical AI Use in Marketing7 minutes
5.2 Regulatory Compliance and Standards6 minutes
5.3 Implementing Ethical AI Marketing Practices6 minutes

1 readingTotal 10 minutes

Ebook: Module 5: Ethical Considerations in AI Marketing10 minutes

1 assignmentTotal 30 minutes

Quiz: 530 minutes

1 pluginTotal 5 minutes

Activity: Problem Statement5 minutes

What's included

5 videos1 reading1 assignment1 plugin

5 videosTotal 83 minutes

Audiobook: Module 6: Crafting an AI-Driven Marketing Strategy46 minutes
Podcast: Module 6: Crafting an AI-Driven Marketing Strategy20 minutes
6.1 Strategic Planning with AI7 minutes
6.2 Implementation of AI in Marketing Strategies7 minutes
6.3 Creating a Scalable AI Marketing Plan4 minutes

1 readingTotal 10 minutes

Ebook: Module 6: Crafting an AI-Driven Marketing Strategy10 minutes

1 assignmentTotal 30 minutes

Quiz: 630 minutes

1 pluginTotal 5 minutes

Activity: Carousel5 minutes

What's included

6 videos1 reading1 assignment1 plugin

6 videosTotal 72 minutes

Audiobook: Module 7: AI Integration in Multichannel--Marketing Campaigns28 minutes
Podcast: Module 7: AI Integration in Multichannel--Marketing Campaigns22 minutes
7.1 Integrating AI in Multichannel Strategies7 minutes
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns6 minutes
7.3 Future Trends in AI and Multichannel Marketing4 minutes
Course Summary4 minutes

1 readingTotal 10 minutes

Module 7: AI Integration in Multichannel Marketing Campaigns10 minutes

1 assignmentTotal 30 minutes

Quiz: 730 minutes

1 pluginTotal 5 minutes

Activity: Flip Card5 minutes

What's included

5 videos1 reading

5 videosTotal 21 minutes

1.1 Understanding AI Agents and Their Role in Marketing Trends4 minutes
1.2 Functions and Core Characteristics of AI Agents5 minutes
1.3 Role and Significance of AI Agents in Marketing3 minutes
1.4 Types of AI Agents5 minutes
1.5 Case Study: Prometheo – AI Marketing Agent by Persado4 minutes

1 readingTotal 10 minutes

Ebook: AI Agents for Marketing10 minutes

Instructor

AI CERTs Team

AI CERTs

62 Courses60,790 learners

Offered by

AI CERTs

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Frequently asked questions

You will be able to create AI-powered campaigns, optimize performance, and make data-driven marketing decisions using AI for Marketing tools.

No. The course is designed for marketers and beginners who want to apply AI without technical complexity.

It focuses on applying AI in real campaigns, analytics, and automation rather than manual execution alone.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

AI for Marketing

AI for Marketing

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

There are 8 modules in this course

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

What's included

Module 2: AI-Driven Content Strategy and Personalization

What's included

Module 3: AI in Social Media and Email Marketing

What's included

Module 4: Leveraging AI for Marketing Analytics

What's included

Module 5: Ethical Considerations in AI Marketing

What's included

Module 6: Crafting an AI-Driven Marketing Strategy

What's included

Module 7: AI Integration in Multichannel--Marketing Campaigns

What's included

AI Agents for Marketing

What's included

Instructor

Offered by

Explore more from Marketing

Artificial Intelligence for Marketing

Marketing in the Age of AI

AI, Automation, and Emerging Technology

AI for Marketing

Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

Break down barriers to learning with big savings

Start with easy savings for hard-working teams

Frequently asked questions

What will I be able to do after completing this course?

Do I need prior AI experience?

How is this different from traditional marketing courses?

More questions