Chevron Left
Back to Artificial Intelligence in Marketing

Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
45 ratings
12 reviews

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....
Filter by:

1 - 12 of 12 Reviews for Artificial Intelligence in Marketing

By Durairaju K

Nov 7, 2020

Loved

By Aashish N

Mar 21, 2021

I have been in the marketing field for many years, yet the course introduced me to many new topics and frameworks in the modern digital world of Artificial Intelligence. AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. The course helps in exploring the frontier of digital transformation in marketing and examining three key forces that enable AI in marketing strategies - Algorithms, Networks and Data - and gain deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. It helped in looking at real world examples of successful companies using AI to take on the competition in new and creative ways, and helped in gaining new perspectives hearing from experts about how AI is shaping the present and the future in their respective industries.

Thank you, Professor Rajkumar Venkatesan and the team at University of Virginia. Thank you Coursera for the great platform and course experience.

By Jacqueline K

Mar 17, 2021

i enjoyed the material offered in this. Most of it was new but I was encouraged to research more because everything I learned related to what I am accustomed to. I would encourage anyone to experience the journey. it's exciting!

By Mathis M

Jan 31, 2021

Interesting and well teached!

By Amir Z

Mar 17, 2021

Brilliant and enjoyable.

By Suraj D

Apr 11, 2021

Very Insightful

By Baduruliyage K A

Jan 12, 2021

Great Course

By Aber H

Dec 9, 2020

good

By Bleriot O C

Dec 2, 2020

I like this course because I learned key concepts about Artificial Intelligence, Machine learning, and algorithms to understand how to apply in the Marketing area in an easy and well-structured way so from now I can analyze the different information which comes from different sources.

By Foivos A T

Dec 7, 2020

Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .

By Björn T

Dec 1, 2020

There is so much more to think about this. This Course is more for Marketeers and CEO's who are completly new to AI. I missed many concepts, i have learned during studieng much more ways to do better Marketing and AI.