Learn Product Management: Sponsored by AWS . Learn product management (PM) from top product managers! Discover if a career in product management is for you as you develop the skills to succeed as a PM at tech companies like Amazon, Google, Meta, Microsoft, or a startup! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

4.5

stars

650 ratings

Nancy Wang

15,836 already enrolled

Offered By

Earns credits toward the Bachelor of Applied Arts and Sciences degree
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Real-World Product Management SpecializationAdvancing Women in Tech

What you will learn

How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.

Skills you will gain

About this Specialization

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Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

Applied Learning Project

Bring your own product or idea as we:

1. Map your customer personas and journeys

2. Involve non-buyers to influence buyers

3. Apply Bain's elements of value

4. Draft PRDs and PRFAQs

5. Size your product market using TAM, SAM, and SOM

6. Perform competitive analyses

7. Draft your product vision, roadmap, and backlog

8. Draft Google-style OKRs

9. Design an A/B test

10. Calculate NPS, CSAT, and CES

11. Addict your customers across your product journey

12. Price your product

13. Research competitors' LTV

14. Analyze financial statements

15. Lead with designers & engineers

16. Answer real technical PM interview questions

17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.

(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)

18. Resist your proxies

19. Realign your metrics with your product vision

And more!

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approximately 4 months to complete

Suggested pace of 4 hours/week

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approximately 4 months to complete

Suggested pace of 4 hours/week

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

There are 4 Courses in this Specialization

Course1

Course 1

The Business of Product Management I

4.5

stars

630 ratings

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!

Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter. Sponsored by AMAZON WEB SERVICES (AWS). This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Course2

Course 2

The Business of Product Management II

4.7

stars

178 ratings

Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!

Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * VERONICA PINCHIN, Director of Product Management, Sidewalk Labs * KATE ZHANG, Product Manager, Instagram * BARKHA SAXENA, Chief Data Officer, Poshmark This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Course3

Course 3

The Art & Science of Product Management

4.4

stars

120 ratings

Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers. Plus, practice real PM interview questions asked by Microsoft, Google, and Amazon!

Featuring: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * SANDY CARTER, Vice President for Worldwide Public Sector Programs, Amazon Web Services * PRANAVA ADDURI, Software Engineering Manager, Amazon Web Services * MINMIN YANG, Principal UX Lead, Amazon Web Services * WAHAB OWOLABI, Founder, OneReq; Diversity Business Partner, Facebook * SHARMEEN CHAPP, Vice President of Product & Engineering, Twitch Community * EJ EMEAGWALI, Product Manager, Samsara; former Product Manager, Google and Microsoft * STEPHANIE NEILL, Senior Director of Product, Twitch Commerce * GEORGE ELISSAOIS, General Manager & Director of Product Management, Amazon Web Services * NANCY RILEY, Vice President & General Manager of the Ecosystem Product Group, Hubspot * SABRINA FARMER, Vice President of Engineering for Site Reliability, Google Products This is the third of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Course4

Course 4

Acing the Product Management Interview

4.7

stars

89 ratings

Prepare to impress in your product management interviews by taking this course. You'll learn tips to showcase your skills and PM knowledge directly from the experts who hire and promote top PMs, and practice for your interview using real PM interview questions asked by companies including Meta, Microsoft, Google, and Amazon!

Hear how to impress in the interview process from industry-leading experts including: * NANCY WANG, General Manager of Data Protection Services, Amazon Web Services; * BOB O'BRIEN, Senior Product Manager, Amazon Web Services * JENNY TAI, Director of Product, Jam City; *NANCY GESSLER, Product Management, Learning Products, Amazon Web Services * TATYANA MAMUT, Chief Product Officer, Nextdoor * SANDY CARTER, Vice President for Worldwide Public Sector Programs, Amazon Web Services Sponsored by AMAZON WEB SERVICES (AWS). This is the fourth of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Instructor

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

30,104 Learners

10 Courses

Offered by

Advancing Women in Tech

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

Industry Partners

Start working towards your Bachelor's degree

When you complete this specialization, you'll earn college credits toward the 100% online Bachelor of Applied Arts and Sciences from Advancing Women in Tech when you're accepted into the program.

Learn More

Frequently Asked Questions

What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Can I take the course for free?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Will I earn university credit for completing the Specialization?
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
Can I get college credit for taking the AWIT Real World Product Management Specialization?
Yes. The Real-World Cloud Product Management Specialization has secured a credit recommendation from the American Council on Education's (ACE) ACE Credit Recommendation, which is the industry standard for translating workplace learning to college credit. Learners can earn a recommendation of 6 college credits for completing the program--the equivalent of 1.5 college courses at the undergraduate level. This aims to help open up additional pathways to learners who are interested in higher education and prepare them for entry-level jobs.
How do you share your proof of completion with the educational institutions for transferring credit?
To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly Badge, which contains the ACE®️ credit recommendation. Once claimed, you will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.
Where can I find more information on ACE credit recommendations?
Please see Coursera’s ACE Recommendations FAQ.

More questions? Visit the Learner Help Center.

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Real-World Product Management Specialization

What you will learn

Skills you will gain

About this Specialization

Applied Learning Project