- Product Development
- Product Management
- product design
- Market Analysis
- Competitive Analysis
- Customer Development
- User Experience (UX)
Product Ideation, Design, and Management Specialization
Learn to discover, design, and deliver products that customers love.
What you will learn
Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery
Skills you will gain
About this Specialization
Applied Learning Project
Learners will create a comprehensive set of designs and strategies for a new product or service, or an improvement on an existing product or service. This includes an opportunity assessment, a product-market fit analysis, a prototype, and a funding plan for their innovation.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 5 Courses in this Specialization
Product Management Essentials
Establishing Product-Market Fit
Frequently Asked Questions
What is the refund policy?
Can I just enroll in a single course?
Is financial aid available?
Can I take the course for free?
Is this course really 100% online? Do I need to attend any classes in person?
How long does it take to complete the Specialization?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
What will I be able to do upon completing the Specialization?
More questions? Visit the Learner Help Center.