University of Maryland, College Park
Product Ideation, Design, and Management Specialization
University of Maryland, College Park

Product Ideation, Design, and Management Specialization

Learn to discover, design, and deliver products that customers love.

Dr. James V. Green
Cait von Schnetlage
Michael R. Pratt

Instructors: Dr. James V. Green

20,071 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.5

(483 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.5

(483 reviews)

Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.

  • Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.

  • Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.

  • Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Maryland, College Park
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 5 course series

Developing Innovative Ideas for Product Leaders

Course 112 hours4.4 (197 ratings)

What you'll learn

  • Develop the skills for identifying and analyzing entrepreneurial ideas as a product leader

  • Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior

  • Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition

  • Champion acting entrepreneurially with an understanding of value innovation and opportunity identification

Skills you'll gain

Category: Product Management
Category: product design
Category: Prototyping
Category: Product Development
Category: User Experience (UX)

Product Management Essentials

Course 26 hours4.6 (321 ratings)

What you'll learn

  • Discover the roles and responsibilities of the product manager.

  • Understand how innovative product teams are organized and managed.

  • Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

  • Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Skills you'll gain

Category: Product Management
Category: product design
Category: Product Development
Category: Ideation
Category: User Experience (UX)

Establishing Product-Market Fit

Course 38 hours4.5 (75 ratings)

What you'll learn

  • Determine your target customer and identify their needs and wants.

  • Define your value proposition and specify your minimum viable feature set.

  • Create your minimum viable product and the user experience.

  • Test your minimum viable product and iterate to improve product-market fit.

Skills you'll gain

Category: Venture Capital
Category: Corporate Finance
Category: Product Management
Category: Finance
Category: Entrepreneurial Finance

Creative Design, Prototyping, and Testing

Course 411 hours4.1 (82 ratings)

What you'll learn

  • Translate product ideas into tangible assets

  • Create wireframes, 3D renderings, and prototypes

  • Develop the minimum viable product (MVP)

  • Test assumptions and validate customer interests

Skills you'll gain

Category: Leadership
Category: Product Management
Category: Product Development
Category: Marketing
Category: Customer Development

Financial Management for Product Leaders

Course 59 hours4.6 (67 ratings)

What you'll learn

  • Learn the fundamentals and how to create financial statements for new ventures within the corporate environment

  • Examine valuation techniques for understanding how to assess and grow the value of the corporate venture

  • Explore the different sources of internal and external financing for the corporate venture

  • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture

Skills you'll gain

Category: Market Analysis
Category: Competitive Analysis
Category: Innovation
Category: Ideation
Category: Entrepreneurship

Instructors

Dr. James V. Green
University of Maryland, College Park
13 Courses169,722 learners
Cait von Schnetlage
University of Maryland, College Park
1 Course8,685 learners

Offered by

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions