University of Maryland, College Park

Product Ideation, Design, and Management Specialization

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University of Maryland, College Park

Product Ideation, Design, and Management Specialization

Learn to discover, design, and deliver products that customers love..

Dr. James V. Green
Cait von Schnetlage
Michael R. Pratt

Instructors: Dr. James V. Green

25,042 already enrolled

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Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.

  • Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.

  • Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.

  • Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery

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Taught in English

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  • Earn a career certificate from University of Maryland, College Park

Specialization - 5 course series

Developing Innovative Ideas for Product Leaders

Developing Innovative Ideas for Product Leaders

Course 1, 11 hours

What you'll learn

  • Evaluate innovative product opportunities using entrepreneurial thinking and strategic decision-making to prioritize investments.

  • Assess customer needs, market trends, industry conditions, and competitive dynamics to identify high-potential product opportunities.

  • Apply value innovation principles to develop differentiated products and services that create meaningful customer value and competitive advantage.

  • Build an Opportunity Analysis Canvas to evaluate product ideas, startup concepts, and innovation initiatives with greater confidence.

Skills you'll gain

Category: Entrepreneurship
Category: Innovation
Category: Market Analysis
Category: New Business Development
Category: Market Intelligence
Category: Product Lifecycle Management
Category: Ideation
Category: Competitive Analysis
Product Management Essentials

Product Management Essentials

Course 2, 5 hours

What you'll learn

  • Explain the product manager's role and apply core frameworks to guide products from idea through launch and continuous improvement.

  • Collaborate effectively with business, design, and engineering teams to define product requirements and prioritize customer value.

  • Evaluate customer needs, market opportunities, and product strategies to make informed, evidence-based product decisions.

  • Apply product development and commercialization principles to help build, launch, and grow products that customers value.

Skills you'll gain

Category: Product Management
Category: Product Development
Category: Agile Methodology
Category: Stakeholder Analysis
Category: Cross-Functional Collaboration
Category: Cross-Functional Team Leadership
Category: Marketing
Category: Customer Insights
Category: Team Performance Management
Category: Leadership
Category: Agile Product Development
Category: Product Strategy
Category: Market Opportunities
Establishing Product-Market Fit

Establishing Product-Market Fit

Course 3, 6 hours

What you'll learn

  • Identify underserved customer needs and evaluate market opportunities using proven product management frameworks and customer insights.

  • Develop a compelling value proposition and define a target customer to create products that deliver meaningful customer value.

  • Prioritize features, define a minimum viable product (MVP), and create prototypes that reduce risk before full-scale development.

  • Assess customer feedback to improve product-market fit and make evidence-based decisions to persevere, pivot, or refine a product.

Skills you'll gain

Category: Product Strategy
Category: Needs Assessment
Category: Value Propositions
Category: Continuous Improvement Process
Category: Customer Analysis
Category: Target Market
Category: Target Audience
Category: Product Design
Category: Product Testing
Category: User Experience
Category: Product Requirements
Category: Product Development
Category: Market Analysis
Category: Ideation
Category: Agile Product Development
Category: Competitive Analysis
Category: Product Improvement
Category: Product Management
Category: Product Planning
Category: User Feedback
Creative Design, Prototyping, and Testing

Creative Design, Prototyping, and Testing

Course 4, 10 hours

What you'll learn

  • Apply design thinking, product specifications, and customer insights to transform validated ideas into products customers want to use.

  • Create wireframes, prototypes, and experience maps that communicate product concepts and support customer feedback and iteration.

  • Evaluate product designs using usability testing, robust design principles, and customer feedback to improve quality and reduce risk.

  • Develop project plans that coordinate cross-functional teams and guide products from validated concepts through successful execution.

Skills you'll gain

Category: Prototyping
Category: Wireframing
Category: Project Management
Category: User Experience
Category: Conceptual Design
Category: Product Development
Category: Agile Product Development
Category: User Experience Design
Category: Product Testing
Category: Design and Product
Category: Product Design
Category: Ideation
Category: Experience Design
Category: Persona (User Experience)
Category: New Product Development
Category: Feasibility Studies
Category: Design Thinking
Category: Product Lifecycle Management
Category: Product Management
Financial Management for Product Leaders

Financial Management for Product Leaders

Course 5, 9 hours

What you'll learn

  • Learn the fundamentals and how to create financial statements for new ventures within the corporate environment

  • Examine valuation techniques for understanding how to assess and grow the value of the corporate venture

  • Explore the different sources of internal and external financing for the corporate venture

  • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture

Skills you'll gain

Category: Capital Budgeting
Category: Financial Management
Category: Proposal Development
Category: Business Valuation
Category: Presentations
Category: Return On Investment
Category: Cash Flows
Category: Financial Accounting
Category: Financial Statements
Category: Finance
Category: Internal Communications
Category: Sales Presentations
Category: Corporate Finance
Category: Financial Statement Analysis
Category: Entrepreneurial Finance
Category: Business Metrics
Category: Proposal Writing
Category: Project Finance
Category: Product Management
Category: Financial Acumen

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Instructors

Dr. James V. Green
University of Maryland, College Park
13 Courses205,573 learners
Cait von Schnetlage
University of Maryland, College Park
1 Course11,063 learners

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