IBM

Product Management: An Introduction

This course is part of multiple programs.

Taught in English

Matt Versdahl
Rav Ahuja

Instructors: Matt Versdahl

8,336 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(66 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Summarize the roles, responsibilities, skills, competencies, and knowledge requirements for a product manager’s success.

  • Examine the end-to-end product management lifecycle and the role the product manager plays that drives product success.

  • Investigate “value creation” and the contributions of the product manager that potentially add value to a product.

  • Compare and contrast possible career paths in product management and the certifications that will help you progress in the field.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

January 2024

Assessments

11 assignments

Course

Gain insight into a topic and learn the fundamentals

4.6

(66 reviews)

Beginner level

Recommended experience

13 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from IBM
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 5 modules in this course

In this module, you will learn about the role of the product manager and the key skills that are important for success. You will learn about a product manager's responsibilities and persona. You will also list the skills, knowledge, and business acumen required to be an effective product manager.

What's included

10 videos2 readings2 assignments1 discussion prompt4 plugins

In this module, you will be introduced to product and product management. You will learn about what a product is and what a typical day in the life of a product manager looks like. You will also learn which personality traits are most critical for a product manager, what the role of a product manager looks like in an organization, and what kind of challenges the product managers face. Next, you will focus on the life cycle of a product. You will learn about the four phases of the product lifecycle, the seven-step product management lifecycle, and the key deliverables of the product management life cycle. You will also learn about the most critical tasks product managers accomplish, the key functional area expertise that they must have, and the key roles and stakeholders they must collaborate with.

What's included

13 videos1 reading3 assignments1 discussion prompt6 plugins

In this module, you will learn about the fundamental concepts of product management. It focuses on value creation. You will learn about value creation and entrepreneurship and the connection between a product manager and an entrepreneur. You will also learn about critical thinking and the product manager. It also introduces you to the product management and marketing body of knowledge or ProdBOK. It has a practice quiz on product management opportunities. It also focuses on the link between portfolio management and project management. You will learn about the portfolio approach, its benefits and challenges, and the challenges to develop a product strategy effectively. You will also learn where the roles of a product manager and project manager intersect. It also covers project management’s predictive and adaptive lifecycles and a product manager’s role.

What's included

11 videos1 reading3 assignments1 discussion prompt5 plugins

In this module, you will explore the product management opportunities and certifications. It summarizes the current employment opportunities in today’s work environment and covers the Product Management and Marketing Body of Knowledge (ProdBOK) and the Association of International Product Marketing and Management (AIPMM). You will also learn about the best way to prepare for a product manager role and the background experience required to become a product manager. It also covers certifications and resume building. You will learn about the certificates available in the product management career.

What's included

4 videos1 reading2 assignments1 discussion prompt4 plugins

Welcome to Module 5. This module introduces your final project. You will analyze a product management scenario, after that, you are expected to give a retrospective of the team's successes and areas of improvement related to the product development team. Additionally, you will attempt a 20-question graded quiz to assess your comprehension of the key concepts taught in the course. We end the module with our congratulations and recommend the next steps to continue your product management journey.

What's included

2 readings1 assignment2 plugins

Instructors

Instructor ratings
4.6 (23 ratings)
Matt Versdahl
2 Courses10,445 learners
Rav Ahuja
IBM
52 Courses2,395,388 learners

Offered by

IBM

Recommended if you're interested in Support and Operations

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 66

4.6

66 reviews

  • 5 stars

    79.10%

  • 4 stars

    10.44%

  • 3 stars

    4.47%

  • 2 stars

    4.47%

  • 1 star

    1.49%

JQ
5

Reviewed on Apr 9, 2024

New to Support and Operations? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions