This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
This course is part of the International Marketing & Cross Industry Growth Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Sports Marketing
- Marketing By Medium
- Marketing
- Educational Entertainment
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Sports Marketing
Entertainment Marketing
Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing
Reviews
- 5 stars78.16%
- 4 stars15.49%
- 3 stars3.99%
- 2 stars1.40%
- 1 star0.93%
TOP REVIEWS FROM INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING
Great, engaging teacher with whom I have learnt extremely interesting sports and entertainment marketing principles.
Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.
I Wish I Could Get a job also, I am trying my best to get one but I don't know how much this certification would be helpful to me
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
About the International Marketing & Cross Industry Growth Specialization

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