This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
About this Course
Learner Career Outcomes
Learner Career Outcomes
Yonsei University was established in 1885 and is the oldest private university in Korea.
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TOP REVIEWS FROM INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
One of the most exciting courses I have pursued. The instructor had a lot of energy and course material was very helpful. Two thumbs up!
About the International Marketing & Cross Industry Growth Specialization
Frequently Asked Questions
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