This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
RK
An amazing course to get an overview of the international sports and entertainment industry today.
JO
I loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.
KS
I Wish I Could Get a job also, I am trying my best to get one but I don't know how much this certification would be helpful to me
JR
Professor is amazing...I liked it very much the way this course was taught! Many thanks for sharing those knowledge!
JM
Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
TI
great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics
WN
Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.
BK
Great professor, its fascinating to see how well he has researched about modern world cases and scenarios though being from 1960's generation .
AC
it was a bit hard, but i liked it, i saw things and learned new stuff about marketing, i field the gaps i have in my marketing knowledge
TV
This course suitable for everyone who wanna be learning about sport and entertainment marketing
ST
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
AK
I really like the course, I think it was very useful for myself and hope that these knowledge will help me in my future
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Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!
Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!
Great professor, its fascinating to see how well he has researched about modern world cases and scenarios though being from 1960's generation .
I loved this course as it helped me to understand how in modern time, cross industry approach has to be looked into for obtaining maximum result from sports industry and entertainment industry. In post COVID-19 situation the role of media and other online platforms will be having a great emphasis on content delivery in relation to sports as well as for maintaining the enthusiasm. Topics such as social media marketing, fandom creation, meme market etc. are reality of today and very important for marketing in present time. Unfortunately it is quirt questionable that they are being discussed with the necessary importance. This course, however, has provided a great insights into such aspects and hence was beneficial to a great extend.
Excellent instructor. All topics well explained and articulated. The discussion forums were insightful and the questions made me think and apply theory to practice. The length of each module was adequate and not too convoluted to follow. I particularly enjoyed the interviews that were conducted with industry majors that allowed me to see the practical use for the topics discussed. Great course! I'd take it again :)
The study of Sports & Entertainment Marketing was really an eye opener and the way it was taught in a very simplified manner along with the experts interviews, it really made a difference in my learning of the topics. I want to thank Professor and hope that I will keep learning and maximize the use of it in practical environment. Thanks once again!
This course was an excellent experience. Especially because and live in a country where Sports are the main source of our country brand and it helped me to understand how Sports Marketing is developed. On the other side, Entertainment Marketing was a special section where I learned how to value the importance of it in an economy.
I really enjoyed this specialization course in International Entertainment and Sports Marketing. I learned new marketing concepts and found the interviews with Audi and Adidas Executives very instructive!
I congratulate our professor Dae Ryun Chang and Yonsei University to put together a great marketing material for the course.
Professor Chang provided a lot of insightful knowledge, interviews with experts were very interesting. The references and information, in general, will also be quite useful in the future, whenever I need to corroborate or recall about international Marketing. I'm glad I chose this specialization.
I can say that this is probably best course I have! Content is so clear to understand and so interesting. From some point my teenage dream to work in sport marketing field came back to me again. Also I definitely try to study more about entertainment marketing as well.
Better Understanding of Marketing in entertainment and Sport. Very easy to understand with easy to implement examples as a tool provided in the course. The Lecturer is also very captivating by breaking down the sessions into easy to grasp the concept.
Dynamic and interactive. The cases presented by professor Dae Ryun Chang and the interviews executed, summed up with his experience, make this course an amazing source of knowledge for people interested in the Sports or Entertainment industries.
This course collects a sum of practical marketing information explained with lots of easy-to-understand examples, and the case studies/interviews with experts were a lovely addition to the whole mix. Thank you!
Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.
Very fun to watch without losing the educational purpose, the course offers a lot of good examples and interviews with professionals in marketing.
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
it was a bit hard, but i liked it, i saw things and learned new stuff about marketing, i field the gaps i have in my marketing knowledge
One of the most exciting courses I have pursued. The instructor had a lot of energy and course material was very helpful. Two thumbs up!
great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics
It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.