About this Course

37,022 recent views

Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Skills you will gain

Global MarketingMarketingBrand ManagementMarketing Strategy

Learner Career Outcomes

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

Yonsei University

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(1,685 ratings)Info
Week
1

Week 1

2 hours to complete

What is Marketing?

2 hours to complete
6 videos (Total 51 min), 5 readings, 1 quiz
6 videos
1.1 Introduction to Course1m
1.2 What is Marketing?10m
1.3 What is Marketing Execution?6m
1.4 Cross Cultural Analysis Platforms15m
1.5 LG Interview (Jeongseok Lee)13m
5 readings
Syllabus10m
References10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
1 practice exercise
Lesson 1 Quiz30m
Week
2

Week 2

2 hours to complete

What is Marketing Strategy?

2 hours to complete
6 videos (Total 60 min), 3 readings, 1 quiz
6 videos
2.2 VSA12m
2.3 Transing11m
2.4 Cross Industry Innovation12m
2.5 LG Interview (Siwan Ryu)9m
2.6 Luxury Marketing Interview H. Lee1m
3 readings
References10m
Slides10m
Recommended Reading on Marketing Strategy10m
1 practice exercise
Lesson 2 Quiz30m
Week
3

Week 3

3 hours to complete

What is Branding?

3 hours to complete
6 videos (Total 52 min), 3 readings, 3 quizzes
6 videos
3.2 International Branding Strategy12m
3.3 Cross Industry Branding10m
3.4 ASIANA COBRA part111m
3.5 ASIANA COBRA part28m
Instructor's Thank You12s
3 readings
References10m
Slides10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 3 Quiz30m
Final Quiz30m

Reviews

TOP REVIEWS FROM INTRO TO INTERNATIONAL MARKETING

View all reviews

About the International Marketing & Cross Industry Growth Specialization

International Marketing & Cross Industry Growth

Frequently Asked Questions

More questions? Visit the Learner Help Center.