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Intro to International Marketing, Yonsei University

4.6
210 ratings
57 reviews

About this Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

By AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

By SC

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

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57 Reviews

By Beatriz Verdasco Vidal

Nov 25, 2018

Great course! Really enjoyed it.

By Attigui Mouhcine

Nov 13, 2018

Merci

By Fernando Vázquez del Toro

Oct 01, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

By VEGESNA SARATH CHANDRA VARMA

Sep 23, 2018

GREAT!

By Krutika Kotian

Sep 17, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful

By Carla Mayra Leite de Barros

Sep 05, 2018

Great professor, easy to understand and very informative.

By DEBAPRIYO SAURAV MAZUMDAR

Aug 04, 2018

GREAT

By YoonJoo Cho

Jul 28, 2018

This course is really easy and interesting. Professor Chang gave a lot of examples to make it simple.

Quality of video was very good so I was enjoying a lot. As a Korean, I knew Yonsei University is one of the best University in Korea but I didn't know the quality of classes is like this much fantastic .

I strongly recommend this course to someone who wants to study International marketing!

By Rodrigo Cruz

Jul 15, 2018

Is a really good course 100 % recommend

By Vasyl Rivera

Jun 03, 2018

Very great insights provided about the International Marketing.