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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

800 ratings
194 reviews

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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51 - 75 of 193 Reviews for Intro to International Marketing

By John W L

Feb 2, 2019

I learned so much in this course, and the professor was amazing--a real leader in the field!

By Judit A

May 12, 2021

very entertaining presentation of the topic, interesting to learn about examples from Asia

By Elizabeth M L R

Apr 23, 2021

I learned a lot from the course, is very well explained and detailed. 100% recommended.

By Fernando V d T

Oct 1, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

By Vivek v

Jun 2, 2020

great professor, have a great ability to teach. love to meet and have a discussion.

By Patricia S m

Jul 16, 2017

Excelent explanations and very good examples. I don't regret choosing this course!

By Dyutidhar C

Aug 19, 2020

Relevant marketing course for Asian markets. Also applicable in European context.

By Imrul C

Jun 16, 2020

Excellent teaching! We want more courses from this Professor and the institution.

By Kazem S

Feb 15, 2016

Great instructor. Wonderful friendly attitude and welcoming learning environment.


Jul 22, 2019

Fantastic course. A wonderful introduction, looking forward to the next course.

By Muhammad A S

Jul 5, 2020

The excellent knowledge gain from experts regarding international marketing.

By Alain Y

Nov 17, 2020

Great course! I learned a lot from this course. The professor is engaging.


Aug 16, 2020

For an introduction course this an excellent overview of marketing aspects


Oct 12, 2019

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

By Kathi

Apr 27, 2021

Thank you for the insightful overview of international marketing concepts

By Tessa D

Nov 24, 2016

Totally enjoy this class and the video lecture was of the best quality.

By Tammy D

Nov 1, 2019

Learned a lot. Hope this will be updated for 2020 with more companies.

By Beverley A U

Nov 15, 2020

Excelente opción para conocer las bases del Marketing Internacional.

By Paparpin A

Apr 24, 2020

Good information and clear explanation. It is easy to understand.

By Martin B

Nov 15, 2019

Excellent introduction into marketing and the constraints of CCCI

By Mehr K

Mar 28, 2020

The course was explained properly and it was easy to understand.

By Vasyl R

Jun 3, 2018

Very great insights provided about the International Marketing.

By Souha K

Oct 21, 2020

Great Professor and so thrilled to learn from Professor Chang.

By Reaz A

Nov 29, 2020

Very Informative question answer and course content excellent

By Denice N B M

Nov 27, 2020

Learned a lot especially for expanding my business in asia