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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
988 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

AC

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The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

PB

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I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

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176 - 200 of 228 Reviews for Intro to International Marketing

By Jeet S

Aug 30, 2017

awesome!

By Тарас М

Jul 8, 2017

LOVE IT!

By Phan H T N

Jan 18, 2022

Good!

By Mouhcine A

Nov 13, 2018

Merci

By DEBAPRIYO S

Aug 4, 2018

GREAT

By Muntaz N D R

Sep 23, 2023

good

By Truong T H ( D

May 31, 2023

good

By HungTVSS150525

Jul 5, 2022

good

By Thipakorn m

Jun 8, 2021

good

By 18BCO024-DEEPAK V P M B

Sep 10, 2020

Nice

By Nihad k

Sep 8, 2020

Good

By GLORIYA V

Aug 25, 2020

Good

By Subaharini.p

Aug 13, 2020

Good

By AKULA K R

Aug 6, 2020

good

By Tinnavalli v

Jun 11, 2020

Good

By Vajinepalli s s

Jun 10, 2020

nice

By Fhareza A

Sep 10, 2020

wow

By Abdulmalik A B

Oct 26, 2023

ok

By Le T T Q ( D

May 25, 2023

ok

By effat a

Apr 28, 2016

a

By Hjh S H M

May 18, 2020

This has been a very useful and insightful course especially for new beginners in marketing. All the series of lectures are easy to understand although there are some explanation on slides that could be better presented and there are some visuals of data that could be presented much more clearly. The additional reading materials shared are also very useful.

By Christine L

Mar 8, 2017

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.

By Maurel

Sep 25, 2016

A very complete course, with many key words and definitions. The interview of LG are also very interesting, the last peer project is very educational. Be careful the interview of Swarosky jewel manager is to very relevant.

By Ankur S

May 24, 2020

This is a good course for learning basics about international marketing. It gives us concepts that can help to explore our knowledge in international marketing.

By Tanya S K

Sep 30, 2021

A really interesting introduction to international/global marketing, with some concepts I will be able to apply to my university coursework and career.