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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

4.7
stars
745 ratings
183 reviews

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

NH
May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

AC
Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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176 - 182 of 182 Reviews for Intro to International Marketing

By Akos T

Mar 27, 2021

sometimes extremely basic, sometimes extremely complex and the complexity is totally unwarranted. If you are in marketing and teaching how to communicate on "the eye-level" and totally not doing it, that says volumes of you. Nice frameworks though and pretty sure if this wasn't a teaser type of course, it could be great.

By Md. T H B

Oct 9, 2020

The instructor is using unusual marketing terms that are really hard to understand. Moreover the examples are not well explained and hence the course became boring. The presentation skills of the instructor should be improved.

By Akshay J

Apr 30, 2016

Good content..but should also have some graded excercises

By Anukriti S

Sep 14, 2016

Course can be more comprehensive.

By M O k

Jul 22, 2020

it was good

By Ricardo J O

Feb 17, 2016

Positive: Readings and references allow for an additional study of related course concepts.

Negative: Course is excessively short - both in number of modules and also in resources per module. Quizzes are excessively easy. This course is basically a small part of a previous course in International Marketing in Asia. I think a new set of courses should have been presented and not this. Some of the concepts are excessively focused in Asia... Also the LG interview videos seem excessivelly of 'free' publicity. It should be avoided.

Overall - in my opinion, to be relevant in the online you have to upscale your game. Yonsei presents very short courses, as it can be seen in the specialization emerging technologies. Hope you can change your approach in the future or I don't think your courses will have traction. Please review your next courses in the specialization not to be parts of your previous course but to have new materials... I don't think is very credible to slice a course and offering it in 6 parts and call it a specialzation.

I wish you luck.

By Kingsley T L

Sep 2, 2020

Difficult to understand the lecture ,there is a need for review

The lecture is not concise and is full of Asian jargons like noon nopi very strange word