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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

988 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews


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thank you

Prof Dae Ryun

Chang the course was fun and interactive. I would encourage people who wish to gets into t he new career.


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I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

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126 - 150 of 228 Reviews for Intro to International Marketing


Jun 18, 2020

Good Course easy to understand.

By Conie M

Apr 26, 2021

The topics are well discussed.


May 12, 2021

insightful intro in marketing

By Ramil N

Dec 14, 2020

It was an interesting course


Sep 10, 2020

Nice to see help to use full

By vijaya m

Sep 8, 2020

Great experience of learning

By Ratin R

Jul 6, 2020

That course was really great

By Aymerick A

Apr 10, 2017

Really good view of markting

By Marina K

May 26, 2021

Like this course and lector

By Aphinya J

Nov 8, 2020

good! i love the professor~


Oct 1, 2020

Great Learning Experience.

By Benjarat P

Apr 15, 2020

This course is so amazing.

By Mariam K

May 19, 2024

the instructor is amazing


Nov 11, 2021

Nopi just eyes meet eyes

By Vignesh.D

Nov 11, 2019

The contents are amazing

By Eunice M F

Feb 13, 2021

Thank you very much.

By sushil k

Jun 18, 2020

every thing was good

By Victor N

Jan 28, 2022

Such a good teacher

By Mahdi T C

May 4, 2018

i love this course

By Aris G

May 18, 2016

Highly recommended!

By Ricardas R

Jan 30, 2021

Very good teacher!

By Gangone R

Jun 17, 2020

very useful course

By Ms. M T K N

Apr 8, 2019

It is pretty great

By Yevhen S

Feb 7, 2019

Interesting course

By Adriana E

Jun 28, 2016