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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

725 ratings
178 reviews

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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151 - 175 of 177 Reviews for Intro to International Marketing

By Fhareza A

Sep 10, 2020


By effat a

Apr 28, 2016


By Hjh S H M

May 18, 2020

This has been a very useful and insightful course especially for new beginners in marketing. All the series of lectures are easy to understand although there are some explanation on slides that could be better presented and there are some visuals of data that could be presented much more clearly. The additional reading materials shared are also very useful.

By Christine L

Mar 8, 2017

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.

By Maurel

Sep 25, 2016

A very complete course, with many key words and definitions. The interview of LG are also very interesting, the last peer project is very educational. Be careful the interview of Swarosky jewel manager is to very relevant.

By Ankur S

May 24, 2020

This is a good course for learning basics about international marketing. It gives us concepts that can help to explore our knowledge in international marketing.

By Cristian C P M

Sep 30, 2020

It's a great introduce course to this wonderful topic. Thanks for allowing us to learn more about international marketing through this courser.

By Paul R

Feb 16, 2016

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

By Xiwen Q

Jul 13, 2016

Easy entry to international market or Asia Market. Hope you could enjoy the course!

By zachary r

Oct 5, 2016

Great course for those with little knowledge of international marketing.

By Alexis A

Oct 31, 2020

Very interesting. A bit Asian centric but its still a very good course.

By Jose I M M

Mar 4, 2020

Buen profesor, explica todo de un modo simple para poder asimilar mejor

By Mehul M

Feb 7, 2021

It was good it can go much in deeper and with practical examples

By Piyush J

May 23, 2020

Great Course and the best thing is it's short and sweet.

By Dominik B

Mar 17, 2020

Nice overview. High focus on B2C and beginner level!

By Jidhun M

Sep 21, 2016

The course is going good

By Francesca B

Apr 2, 2020

maybe a bit too long

By Michele S

Apr 30, 2019

Very good course.

By Chandra P

Jul 9, 2020

very insightfull

By Gabriel G

Feb 10, 2016

Good course


Sep 23, 2018


By Md. T H B

Oct 9, 2020

The instructor is using unusual marketing terms that are really hard to understand. Moreover the examples are not well explained and hence the course became boring. The presentation skills of the instructor should be improved.

By Akshay J

Apr 30, 2016

Good content..but should also have some graded excercises

By Anukriti S

Sep 14, 2016

Course can be more comprehensive.

By M O k

Jul 22, 2020

it was good