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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

988 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews


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The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


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I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

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201 - 225 of 228 Reviews for Intro to International Marketing

By Cristian C

Sep 30, 2020

It's a great introduce course to this wonderful topic. Thanks for allowing us to learn more about international marketing through this courser.

By Paul R

Feb 16, 2016

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

By Xiwen Q

Jul 13, 2016

Easy entry to international market or Asia Market. Hope you could enjoy the course!

By Zachary R

Oct 5, 2016

Great course for those with little knowledge of international marketing.

By Alexis A

Oct 31, 2020

Very interesting. A bit Asian centric but its still a very good course.

By Jose I M M

Mar 4, 2020

Buen profesor, explica todo de un modo simple para poder asimilar mejor

By Mehul M

Feb 7, 2021

It was good it can go much in deeper and with practical examples

By Piyush J

May 23, 2020

Great Course and the best thing is it's short and sweet.

By Dominik B

Mar 17, 2020

Nice overview. High focus on B2C and beginner level!

By Assoh F G

Apr 7, 2021

j'ai appris comment les affaires marches

By Jidhun M

Sep 21, 2016

The course is going good

By Francesca B

Apr 2, 2020

maybe a bit too long

By Alexandros K

Mar 11, 2022

super but not wow

By Michele S

Apr 30, 2019

Very good course.

By Chandra P

Jul 9, 2020

very insightfull

By Gabriel G

Feb 10, 2016

Good course


Sep 23, 2018


By Adenike A D

Sep 29, 2022


By Akos T

Mar 27, 2021

sometimes extremely basic, sometimes extremely complex and the complexity is totally unwarranted. If you are in marketing and teaching how to communicate on "the eye-level" and totally not doing it, that says volumes of you. Nice frameworks though and pretty sure if this wasn't a teaser type of course, it could be great.

By Md. T H B

Oct 9, 2020

The instructor is using unusual marketing terms that are really hard to understand. Moreover the examples are not well explained and hence the course became boring. The presentation skills of the instructor should be improved.

By Elizabeth N C

Oct 14, 2021

It is interesting the course should explain more the implication of nopi nopi in the marketing implemented with a practical case resembling a real case or how this works in the business world

By Vu N H

Sep 12, 2021

The slide need more interesting and the lesson should be shorter

By Akshay J

Apr 30, 2016

Good content..but should also have some graded excercises

By Andrew Y S L

May 20, 2021

Really an intro, too short to be honest.

By Anukriti S

Sep 14, 2016

Course can be more comprehensive.