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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

988 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews


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thank you

Prof Dae Ryun

Chang the course was fun and interactive. I would encourage people who wish to gets into t he new career.


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I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

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101 - 125 of 228 Reviews for Intro to International Marketing

By Madhawa K

Feb 13, 2021

Very good course outline and lecturer was fabulous

By Rafael E R A

Feb 9, 2016

A great course, its very intersting!! Suscribe!!

By prasanth m

Jul 3, 2020

thank you for providing such a wonderful course

By Massimo Z

Mar 30, 2016

This course is well done and useful.

Thank you.

By Muhammad U

May 22, 2022

Help me to understand international marketing

By John R

Jun 24, 2020

very good course and the teacher is excellent


Apr 22, 2021

Very helpful course for my future endeavour.

By alina

Dec 18, 2020

Very nice and easy introduction to marketing

By Carolina B

Oct 24, 2020

Great teacher and course, really enjoyed it.

By Janitta I

Aug 8, 2020

I learnt a lot from this course, thank you!

By Wang Y

Sep 14, 2020

excellent!!thank you very for my teacher.

By Aishwarya R

Oct 8, 2019

Great course! I learnt a lot. Loved it!

By Rodrigo C

Jul 14, 2018

Is a really good course 100 % recommend

By Penny M

Sep 9, 2020

Many example cases and nice interviews

By shoma d

Feb 4, 2021

This course was very good, thank you.


Jul 16, 2016

Excellent & very interesting course !

By Gabriel A

Aug 3, 2020

An amazing course! I loved doing it.

By Flt L G R

Jun 9, 2020


By Fausto R

Nov 22, 2019

Excelent! Thank you for Noon Nopi...

By Thomas M S

Jun 7, 2022

Tons of fun, and lots of knowledge.

By Pornchanan C

Aug 5, 2020

really useful and easy to undersand

By Le N

Sep 26, 2017

It is a very useful course for me

By Ramamoorthy. M

Sep 30, 2020

Intro to International Marketing

By Nichakan Y

Apr 17, 2020

Thank you for give me knowledges

By Beatriz V

Nov 25, 2018

Great course! Really enjoyed it.