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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

798 ratings
194 reviews

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews

May 11, 2020

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.

Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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76 - 100 of 193 Reviews for Intro to International Marketing

By Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!


Aug 19, 2020

This course is very useful of gaining marketing knowledge

By Beatriz B E

Apr 19, 2020

Thank you for all the material and information available!

By Carla M L d B

Sep 5, 2018

Great professor, easy to understand and very informative.

By Kabera n A

Jan 17, 2021

Easiest way of learning and easiest way of life success

By Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!


Dec 3, 2020

Buen curso para aprender del marketing internacional.

By Sujay P

Aug 9, 2019

Great way to learn basics of international marketing

By M. T T B

Apr 30, 2018

It was very easy to understand. Than you very much!

By Madhawa K

Feb 13, 2021

Very good course outline and lecturer was fabulous

By Rafael E R A

Feb 9, 2016

A great course, its very intersting!! Suscribe!!

By prasanth m

Jul 3, 2020

thank you for providing such a wonderful course

By Massimo Z

Mar 30, 2016

This course is well done and useful.

Thank you.

By John f R C

Jun 24, 2020

very good course and the teacher is excellent

By Madhuka L J

Apr 22, 2021

Very helpful course for my future endeavour.

By alina

Dec 18, 2020

Very nice and easy introduction to marketing

By Carolina B

Oct 24, 2020

Great teacher and course, really enjoyed it.

By Janitta I

Aug 8, 2020

I learnt a lot from this course, thank you!

By Wang Y

Sep 14, 2020

excellent!!thank you very for my teacher.

By Aishwarya R

Oct 8, 2019

Great course! I learnt a lot. Loved it!

By Rodrigo C

Jul 14, 2018

Is a really good course 100 % recommend

By Penny M

Sep 9, 2020

Many example cases and nice interviews

By Chioma J

Feb 4, 2021

This course was very good, thank you.


Jul 16, 2016

Excellent & very interesting course !

By Gabriel A

Aug 3, 2020

An amazing course! I loved doing it.