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Learner Reviews & Feedback for Intro to International Marketing by Yonsei University

988 ratings

About the Course

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Top reviews


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thank you

Prof Dae Ryun

Chang the course was fun and interactive. I would encourage people who wish to gets into t he new career.


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I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

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76 - 100 of 228 Reviews for Intro to International Marketing

By Alain M Y

Nov 17, 2020

Great course! I learned a lot from this course. The professor is engaging.

By Soraia M

Aug 16, 2020

For an introduction course this an excellent overview of marketing aspects


Oct 12, 2019

Sir, It was a wonderful experience. The faculty's way of teaching is fine.


Apr 27, 2021

Thank you for the insightful overview of international marketing concepts

By Khushi S

Aug 10, 2021

This course was really interesting and helpful. would surely recommend.

By Tessa D

Nov 24, 2016

Totally enjoy this class and the video lecture was of the best quality.

By Tammy D

Nov 1, 2019

Learned a lot. Hope this will be updated for 2020 with more companies.

By Beverley A

Nov 15, 2020

Excelente opción para conocer las bases del Marketing Internacional.

By Paparpin A

Apr 24, 2020

Good information and clear explanation. It is easy to understand.

By Martin B

Nov 15, 2019

Excellent introduction into marketing and the constraints of CCCI

By Mehr

Mar 28, 2020

The course was explained properly and it was easy to understand.

By Vasyl R

Jun 3, 2018

Very great insights provided about the International Marketing.

By Souha K

Oct 21, 2020

Great Professor and so thrilled to learn from Professor Chang.

By Reaz A

Nov 29, 2020

Very Informative question answer and course content excellent

By Denice N B M

Nov 27, 2020

Learned a lot especially for expanding my business in asia

By Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!


Aug 19, 2020

This course is very useful of gaining marketing knowledge

By Beatriz B E

Apr 19, 2020

Thank you for all the material and information available!

By Carla M L d B

Sep 5, 2018

Great professor, easy to understand and very informative.

By Kabera n A

Jan 17, 2021

Easiest way of learning and easiest way of life success

By Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!


Dec 3, 2020

Buen curso para aprender del marketing internacional.

By Sujay P

Aug 9, 2019

Great way to learn basics of international marketing

By Tran N H Y ( H

Sep 30, 2021

Thank you lecturer for supporting me in this course

By Thashneem B

Apr 30, 2018

It was very easy to understand. Than you very much!