About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 6 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)
User
Learners taking this Course are
  • Marketers
  • Marketing Specialists
  • Founders
  • Medical Doctors
  • Consultants

Skills you will gain

Global MarketingMarketingBrand ManagementMarketing Strategy
User
Learners taking this Course are
  • Marketers
  • Marketing Specialists
  • Founders
  • Medical Doctors
  • Consultants

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 6 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

What is Marketing?

6 videos (Total 51 min), 5 readings, 1 quiz
6 videos
1.1 Introduction to Course1m
1.2 What is Marketing?10m
1.3 What is Marketing Execution?6m
1.4 Cross Cultural Analysis Platforms15m
1.5 LG Interview (Jeongseok Lee)13m
5 readings
Syllabus10m
References10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
1 practice exercise
Lesson 1 Quiz10m
Week
2
2 hours to complete

What is Marketing Strategy?

6 videos (Total 60 min), 3 readings, 1 quiz
6 videos
2.2 VSA12m
2.3 Transing11m
2.4 Cross Industry Innovation12m
2.5 LG Interview (Siwan Ryu)9m
2.6 Luxury Marketing Interview H. Lee1m
3 readings
References10m
Slides10m
Recommended Reading on Marketing Strategy10m
1 practice exercise
Lesson 2 Quiz10m
Week
3
4 hours to complete

What is Branding?

6 videos (Total 52 min), 3 readings, 3 quizzes
6 videos
3.2 International Branding Strategy12m
3.3 Cross Industry Branding10m
3.4 ASIANA COBRA part111m
3.5 ASIANA COBRA part28m
Instructor's Thank You12s
3 readings
References10m
Slides10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 3 Quiz10m
Final Quiz40m
4.7
66 ReviewsChevron Right

50%

started a new career after completing these courses

38%

got a tangible career benefit from this course

33%

got a pay increase or promotion

Top reviews from Intro to International Marketing

By ACSep 13th 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

By PTMar 31st 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

About Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.