About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Learner Career Outcomes

33%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

Placeholder

Yonsei University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

B2C (Business to Consumer) Marketing

2 hours to complete
7 videos (Total 46 min), 5 readings, 1 quiz
7 videos
1.1 Introduction to Course1m
1.2 CSI in International Marketing11m
1.3 B2C Marketing6m
1.4 Interview B2C6m
1.5 Targeted Mini VSA8m
1.6 Marketing to Bottom of Pyramid8m
5 readings
Syllabus10m
Recommended Reading on Noon Nopi10m
Let's Connect on Social Media10m
Slides10m
References10m
1 practice exercise
Lesson 1 Practice Quiz30m
Week
2

Week 2

2 hours to complete

Entry, Targeting and Positioning

2 hours to complete
5 videos (Total 44 min), 3 readings, 1 quiz
5 videos
2.2 Market Targeting8m
2.3 Market Positioning10m
2.4 Self Positioning8m
2.5 Interview Phil Zerrillo4m
3 readings
Recommended Reading on Marketing Strategy10m
Slides10m
References10m
1 practice exercise
Lesson 2 Quiz30m
Week
3

Week 3

2 hours to complete

Marketing Mix and Cross Country & Cross Industry Growth

2 hours to complete
4 videos (Total 44 min), 2 readings, 1 quiz
4 videos
3.2 Promotion Marketing12m
3.3 Place Marketing8m
3.4 Price Marketing11m
2 readings
Slides10m
References10m
1 practice exercise
Lesson 3 Quiz30m
Week
4

Week 4

3 hours to complete

7S of International Marketing Innovation

3 hours to complete
9 videos (Total 58 min), 3 readings, 3 quizzes
9 videos
4.2 S1: Social Marketing6m
4.3 S2: Small Marketing9m
4.4 S3: Simple Marketing7m
4.5 S4: Skip Marketing7m
4.6 S5: Sports Marketing9m
4.7 S6: Screen Marketing9m
4.8 S7: Set Marketing6m
Instructor's Thank You12s
3 readings
Slides10m
References10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 4 Practice Quiz30m
Final Quiz30m

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About the International Marketing & Cross Industry Growth Specialization

International Marketing & Cross Industry Growth

Frequently Asked Questions

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