About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English, Korean, Spanish, Chinese (Simplified)

Learner Career Outcomes

50%

started a new career after completing these courses

25%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English
Subtitles: English, Korean, Spanish, Chinese (Simplified)

Offered by

Yonsei University logo

Yonsei University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

B2C (Business to Consumer) Marketing

2 hours to complete
7 videos (Total 46 min), 5 readings, 1 quiz
7 videos
1.1 Introduction to Course1m
1.2 CSI in International Marketing11m
1.3 B2C Marketing6m
1.4 Interview B2C6m
1.5 Targeted Mini VSA8m
1.6 Marketing to Bottom of Pyramid8m
5 readings
Syllabus10m
Recommended Reading on Noon Nopi10m
Let's Connect on Social Media10m
Slides10m
References10m
1 practice exercise
Lesson 1 Practice Quiz10m
Week
2

Week 2

1 hour to complete

Entry, Targeting and Positioning

1 hour to complete
5 videos (Total 44 min), 3 readings, 1 quiz
5 videos
2.2 Market Targeting8m
2.3 Market Positioning10m
2.4 Self Positioning8m
2.5 Interview Phil Zerrillo4m
3 readings
Recommended Reading on Marketing Strategy10m
Slides10m
References10m
1 practice exercise
Lesson 2 Quiz10m
Week
3

Week 3

1 hour to complete

Marketing Mix and Cross Country & Cross Industry Growth

1 hour to complete
4 videos (Total 44 min), 2 readings, 1 quiz
4 videos
3.2 Promotion Marketing12m
3.3 Place Marketing8m
3.4 Price Marketing11m
2 readings
Slides10m
References10m
1 practice exercise
Lesson 3 Quiz10m
Week
4

Week 4

5 hours to complete

7S of International Marketing Innovation

5 hours to complete
9 videos (Total 58 min), 3 readings, 3 quizzes
9 videos
4.2 S1: Social Marketing6m
4.3 S2: Small Marketing9m
4.4 S3: Simple Marketing7m
4.5 S4: Skip Marketing7m
4.6 S5: Sports Marketing9m
4.7 S6: Screen Marketing9m
4.8 S7: Set Marketing6m
Instructor's Thank You12s
3 readings
Slides10m
References10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 4 Practice Quiz14m
Final Quiz50m

Reviews

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About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

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  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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