This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.
About this Course
Learner Career Outcomes
Learner Career Outcomes
Yonsei University was established in 1885 and is the oldest private university in Korea.
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TOP REVIEWS FROM INTERNATIONAL MARKETING ENTRY AND EXECUTION
enjoyed every moment and every challenge from the final test, looking forward to applying to real life situations in my work
Very abundant amount of information was provided in terms of International Marketing strategies (7S).
I really loved the way, the course was scheduled. Thanks to the professor and Yonsei University.
Very much interesting & informative course along with a knowledgeable friendly instructor.
About the International Marketing & Cross Industry Growth Specialization
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