This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:
This course is part of the International Marketing & Cross Industry Growth Specialization
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Course 6 of 6 in the
Intermediate Level
Approx. 10 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 6 in the
Intermediate Level
Approx. 10 hours to complete
English
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
2 hours to complete
Introduction to Capstone and Guidelines Using Exemplar Case
2 hours to complete
5 videos (Total 36 min), 4 readings
2 hours to complete
Milestone 1: Situation Analysis
2 hours to complete
3 videos (Total 20 min), 6 readings, 1 quiz
2 hours to complete
Milestone 2: Marketing Mix Analysis
2 hours to complete
3 videos (Total 16 min), 6 readings, 1 quiz
2 hours to complete
Milestone 3: Cross Country Innovation
2 hours to complete
3 videos (Total 24 min), 4 readings, 1 quiz
Reviews
- 5 stars85.45%
- 4 stars9.09%
- 3 stars1.81%
- 2 stars1.81%
- 1 star1.81%
TOP REVIEWS FROM INTERNATIONAL MARKETING & CROSS INDUSTRY GROWTH CAPSTONE PROJECT
by BBAug 16, 2017
Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.
About the International Marketing & Cross Industry Growth Specialization

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